Essay on Frozen Vegetables Market

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Company Background

EFT is a fast-growing international company, which sells frozen vegetables and fresh products to different clients, located in different continents in the world. The main products that EFT is offering are corn, beans, cauliflower, carrots, potatoes and peas. For 40% of the time, EFT is not selling its products directly to the customer. In that case, EFT is a business-to-business company, which supplies its products to local importers or distributors, who take into consideration the further needs, wants and demands of their customers. Most of the customers of those distributors and importers are customers within the food industry. Here you can think of supermarket chains or catering companies. On the other hand, EFT is
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Therefore, it is very important for EFT to have employees that possess a good set of skills to deal with international customer relations. The third and last department of EFT, the logistics and accounting departments, work on the entire process of getting the order, handling the order when it has been placed by a customer, making transport orders and documents, and financial processes as well.

EFT has to deal with both internal and external factors related to the company and its supply chain. For their internal analysis, EFT is using the McKinsey’s 7S Framework, which is described in detail in the next part: ‘IFAS’. The most important thing for now is to stick to the mission statement of EFT: ‘First Class European food for every customer.
Internal Factor Analysis Summary (IFAS)

Internal Strategic Factors Weight Rating Weighted Score Comment
Highly capable logistic system (Flexible shipment types [bulk, retail, small]) 0.20 5 1.00 The differentiating factor of the company
Strongly developed bonds with suppliers and customers 0.15 4 0.60 Has a 'business partner' vision, long term
Increased efficiency by separating suppliers by volume of orders 0.08 3 0.24 Added flexibility to fulfill any demand
Composed by highly qualified and skilled human resources 0.09 3 0.27 Critical asset for the company
Rely on in-depth market research
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