Fuji Xerox

The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence.

1. Why did Kathy Hudson make such a major change in IS recourses management at Kodak? What factors contribute to her decision to outsource data center, telecommunications, and PC services to IBM, DEC, and BusinessLand?

The problem in this case is Kodak's steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline, regain market share and increase share holder value. Kodak's strategy is to reposition itself by targeting a new segment of price sensitive customers and re-segmenting the super premium customers’ space by including a wider segment of special occasion customers.

The names of Kodak and Fujifilm are well known around the world. They are two companies that have made a name from photos, film, cameras and printers. They are competitors that started in the same business and took different paths. Though they shared similar products their management direction and company direction differed. The differences led one company to be successful and the other to struggle.

This is relevant in the case of Ford Motor Company, an American car manufacturer. In 2016, Ford was unable to compete in the Japanese market and was forced to exit due to

2. Acquisitions Staples’s revenue was twice the OD’s revenue, OD could merge with Office Max in order to compete with Staples at the same level. In addition, after that the alliance could integrate the source effectively and efficiently and cut more operating cost.

Xerox has a rich heritage based on customer-focused and employee-centered values. These components help the organization to deliver both profitability and growth. The mission statement for Xerox is, “ To become change agents and innovators - using

When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, 2009, p. 358). Another factor in this change was technology advancements. As technology rapidly expanded in the 1980’s, other

Xerox hopes to avoid mistakes of the past by having “a system to prevent technology from leaking out of the company”, according to Robert V. Adams, president of XTV. They have a $30 million dollar fund to support this intrapreneurial activity. It has supported a dozen start-ups thus far, only two having failed. These are extremely promising numbers, with 83% of ventures coming to fruition.

We live in a world where, because of the Internet and the Web, we can communicate with someone in Africa or Asia as easily as we can communicate with someone in the office next door. A company like Xerox represents businesses all over the world, and the diversity of its employees is a big plus. Acknowledging our differences and

And the reason of it was still the cost. Indeed, this former strategices failed to match their product characteristics with their supply priorities. That is, it cannot minimize their product cost. For example, using Japanese suppliers before was twenty to thirty percent more empensive than using Chinese suppliers, not to mention about the trasportation cost. In addition, their original Japanese design was still increasing the cost in China’s factories ----- increase equipment cost cannot make good use of the cheaper labor cost in China; increase producing cost by designing unnecessary function in China.

The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti, Henderson & Giorgi, 2005).

Financial Research – The Xerox and to make the current profit targets meet with Wall Street's expectations. In addition, Xerox specifically adopted the measures of "return on equity" and "profits standardized" to

Major advantage with this option is the fact that Xerox operates in the market it fully knows, dominates and controls. As a market leader, having gained clear edge over main competitor IBM, Xerox can consolidate its position with the introduction of innovative new product "Book-In-Time solution" that could significantly reduce the publishing costs.

A third challenge facing Mr. Heal and Mr. Thomas is the issue of a sales force that is properly setup to accommodate the strategic alliance. On page six of the case, we learn that the HP-Microsoft and IBM-Cisco alliances both utilized dedicated sales staff. We also learn that in Europe, “HP used a specialized, dedicated sales force for selling HP services bundled with Cisco products.” (Page 6) In fact, Elias Stephan, who was then HP services group’s global alliance director, noted that “In Europe, the relationship with the field is much better.” (Page 6) If both HP and Cisco were used to utilizing dedicated sales staff with strategic alliances, what incentive was there for both firms to break the trend when dealing with an HP-Cisco alliance?