Functional Approaches To Iron Man

“Make your marketing so useful people would pay for it”(Baer). Marketers use wild variations of strategies to appeal to their consumers, which materializes ridicule among marketing companies. Commercialized businesses accommodate useful tactics to appeal to their audience. In a mock press conference, MagnaSoles, “magical” shoe inserts, are analyzed humorously. In their humorous press release to the public, The Onion perceives the marketing industry in a satirical way by explaining their purpose of effectively using the rhetorical devices ethos, logos, and pathos.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Do you have sore feet and feel like there is nothing that can stop or prevent your foot pain? MagnaSoles are new shoe inserts for people just like you who have sore feet! Did you fall for these tactics? Companies use these marketing tactics everyday to convince people just like you to buy their product. In The Onion’s press release, the author demonstrates the use of the rhetorical triangle, bold diction and syntax, and vivid imagery to explain how Americans fall for marketing tactics companies use.

The author of the article shows the reader how marketers try to persuade the consumer to buy the products or items. In the article, the author tries to make the reader feel comforted with his use of strong use of diction. Throughout the article, the author uses words like “sore-footed” “soothes” and “pseudoscience” to describe to

Visually, most companies in todays media present models and unrealistic figures in their advertisements to make regular people strive for greatness, so much that it has become an issue in today’s pop culture. This Nike commercial completely went

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Since the viewer tries to resist the advertisements, this commercial is quick and effective, and thus uses codes of gender display because they are familiar to us all (Jhally, 2009). Evidently, the commercial aims at depicting men as metrosexual or rather intruded by the everyday activities to reinforce the features of masculinity: active, aware of the world and in charge of their surroundings. This point echoes Sean Nixon’s genealogy of the development (1996) of how the representational practice of masculinity is derived from fashion (metrosexual imagery) and advertising (masculine features) (Gill, forthcoming, para 8). Additionally, this is furthered by Gill’s reflection on Foucault’s ideas on all identities are socially constructed and non-essential (forthcoming, para 8). On that condition, the men must engage with the dominant masculine identities that are portrayed by the

Nike and its advertising agency, Wieden & Kennedy, have built their reputation on advertising that is both distinctive and avoids claims of packaged individualism. Their ads garnered public admiration because they seem to speak in a voice of honesty and authenticity. Paradoxically, their aura of authenticity has been a product of their willingness to address alienated spectators about feeling alienated from media-contrived images. Nike ads constantly surprise and excite, because they are unafraid of being controversial. This willingness to take chances in its ads has translated into Nike’s dominance in the sign economy.

For generations, society imprisoned people by declaring certain look or dress attire. Now, with the brand Solo Hop, any male individual can become a unique person rather than an identical collection assigned by others whom believe a certain look or dress attire is the way of life. Solo Hop is a brand that sells clothing for males who challenge society’s rules. My advertisement is incorporated in Maxim’s magazines, which targets single men between the ages of twenty and fifty (Maxim 10). This magazine is being sold on cable television or stores and to music production for their audience to pay attention to the views of their magazine (Launder 1). As a result of where the magazine is being sold, Maxim’s mission statement for their audience claims that it “creates a richly visual journey that’s part fantasy, part aspiration and part attainable for the millennial man who believes that everything worth doing is worth overdoing” (Maxim 2). By emphasizing colors and the concept of overpowering the world‘s laws of perfections, my advertisement revises masculinity in a more cultural yet stylish relation, aiming to show Solo Hop is an expanding brand with Maxim that differentially and materialistically supports their business by separating individuals from becoming a clone into an original or “one-of-a-kind” person.

Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and

However prior to this it is important to discuss the fact that we are now living in an era of an attention economy. In today’s age, consumers are “overwhelmed by the paradox of choice – so many choices to make, and no easy way to distinguish among the offerings” (Davenport, Harris 2009). Furthermore, since consumers are bombarded with advert offering its important to avail of whatever attention a brand gets. Thus an attention economy is an approach of management that treat human attention as scare resources and applies an economic theory to make use of that attention; hence the ability of the brand to channel attention creates great value. A semiotic description is consequently a vital means by which we might begin to understand how an image captivates our imaginations. The founder of modern linguistics, Ferdinand de Saussure, argued that at one point in time language would be part of a comprehensive science of signs, which would study the production of meaning (Culler, 2001). In other words, the appeal of images comes through the stories or meanings that are being depicted, which eventually leads to an emotion or experience being felt by people in an attention economy. To greater understand a semiotic analysis I will now provide an in depth look into my Calvin Klein watch advert. To display the theory behind my advert I will be exploring the use of denotations, connotations found in my advert. As well as describing various rhetorical styles