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Functional Leval Strategy for Toyota

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Table of Contents” Name of the Points Page Number Executive Summary Chapter-01 Introduction: 1.1 Origin of the Study 1.2 Objective of the Study 1.3 Methodology of the Study 1.4 Limitation of the Study 01-02 Chapter-02 About Strategic Management & Functional level strategy 03 Chapter-03 Topic of the Term Paper: Functional Level Strategy of Toyota Corporation 04-08 Chapter-04 Problems & Solutions 09 Chapter-05 Findings & Analysis 10-11 Chapter-06 Conclusion 12 References I Appendix II-III Executive Summary In every organization strategic management has a direct impact on its business. Strategic Management helps to attain superior performance and competitive advantage for an …show more content…

Superior efficiency helps to increase the productivity with limited resources and therefore lower costs, than its rivals. Superior quality can help a company lower its costs and differentiate its products and charge a premium price. Superior innovation can result in new products that better satisfy customer needs, can improve the quality of existing products or can reduce the costs of making products that customer want. Superior customer responsiveness helps to create a brand loyalty, strong product differentiation which gives more pricing options, charge a premium price to increase the profitability. Chapter-03 Topic of the Term Paper “Automobile Company” Functional Level Strategy of Toyota Corporation About Toyota: Toyota Motor Corporation is a Japanese automaker. It is the world's second largest automaker behind General Motors; however it ranks first in net worth, revenue and profit. It is also the only car manufacturer to appear in the top 10 of the BrandZ ranking. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father (Sakichi Toyoda)'s company Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car (the Toyota AA) in 1936. It

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