Functionalist, Conflict, and Interaction Perspectives on Mass Media

2099 Words Sep 27th, 2014 9 Pages
Functionalist, Conflict, and Interaction Perspectives on Mass Media
Sammie Sims
SOC101: Introduction to Sociology
Instructor: Michael Emmart
09/22/2014

It is hard to imagine that just one theoretical view can make clear the many ways that individuals relate with media and technology. Technology covers a wide range from simplistic to complicate. Media is everywhere we look and on every gadget we own. This paper will take a look at mass media from the functionalist, conflict, and interaction perspectives. You can look at a variety of theories and you will find studies and scholars that agree and those who disagree. A sociological approach in functionalism is the reflection of the relationship among the functions of
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According to the conflict perspective a main emphasis is the variance of avenues to media and technology exemplified in the digital world. Conflict theorist concentrate on who reigns the media, and how the media endorses the norms of the upper-middle-class white Americans while lessening the existence of the lower class especially minorities. Some conflict theorist’s propose that the way media is created causes an uneven political arena. Candidates with the most monies available can buy the most media exposure, trash talk their competition, and take full advantage of their visual existence. Now days cameras capture our activities and viewers can find people over their cell phones. Social scientists take the idea of the surveillance society so seriously that there is an entire journal devoted to its study, Surveillance and Society (library.queensu.ca). Influential individuals and social organizations carry much of the say so about what technology is out, when and where it is released and what kind of media is accessible for intake. This is a form of gate keeping. Deciding what story will make the headlines of the front page. Deciding which movie is playing on the screens at the local movie theater. Deciding what movies and pictures will be released and which ones will not. All of these decisions are usually made by people of high standings. No one in the lower classes has any say so in these types of