Fundamentals of Research Methodology

Qualitative research is flexible written form their results are ongoing and their conclusion can be changed while quantitative research is numerical, reliable, specific, data are collected by statistical analysis due to which quantitative are more accurate. Qualitative research uses open questions to find the depth of the information while quantitative research uses closed question, secondary data or experiments due to this it lacks the depth of the information and neglect the effect of the individuals which could be service provider, service users or other staff members.

What is psychology? Scientifically psychology is the study of behavior and mental processes. More in depth thinking of it, psychology is the study of the psyche, or soul. As Carl Jung stated “Every psychology problem needs a spiritual solution”. By this he means the only way to solve problems psychologically, people must understand themselves in “breathe, spirit, and soul”. Psychology does not only study the overt actions of humans such as smiling or talking, but also studies the covert activities in each other 's minds.

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Quantitative research is an approach that uses theory, variables, measurements and statistical analyses to test theories (Creswell, 2013). Qualitative research is an approach that does not rely on proving a theory, a set of variables, or running an experiment. Rather, a qualitative research approach allows for exploring and understanding meaning individuals or groups ascribe to a social or human problem. A qualitative approach allows for meaning and explanations to develop through, interviews, review of artifacts, and observations (Neuman, 2002).

Psychology is defined by Merriam-Webster, as the science of mind and behavior. It is a study of how an individual's psyche can be created, developed, altered or destroyed. Carol Gilligan, a Harvard Graduate School professor, for many years has analyzed the psychological theory and development, specifically in a book entitled In A Different Voice.

Psychology is a discipline that involves monitoring mental processes and behaviour scientifically. Psychologists try to delve into the basic functions of a person and animals cerebral activity. This usually involves studying relationships, emotions, personality and many more areas of a person or animals day to day life. Psychology tends to steer towards finding reasons for a person or animals actions in an attempt to resolve them.

Quantitative research deals with numbers and is measurable. Some examples of quantitative data are cost, number of participants and time. This type of research is systematic and uses the more traditional scientific method of data collection and presentation. Qualitative research has data that is nonnumeric in nature and it is difficult to measure. As the root of the same suggests, it gives a quality description of the data being viewed. It can include descriptions or verbal responses. Qualitative data is subjective in the sense that the answer can be different amongst various people.

A qualitative study addresses the complexity of human experience, focusing on the big picture (Rebar & Gersch, 2015); while a quantitative study breaks a problem down into small pieces and focuses on specific parts to see how they all relate (Rebar & Gersch, 2015). Qualitative methods focus on subjective information, and never try to predict or control the phenomenon of interest (Rebar & Gersch, 2015); on the other hand, quantitative methods focus on statistics and objective information, and can yield predictions and control (Rebar & Gersch, 2015).

The key distinctions between qualitative and quantitative data are qualitative data is subjective, ask What?, Why?, literature review may be done after study is complete, develops theory, focus is complex, facts are biased and values are involved, qualitative data is about discovery, describing, understanding, sharing results to who are concerned about the study. Basic with analysis is part of, the researcher conducting the study is part of the process, and participants are involved, reasoning is dialectic and inductive, describes the meaning of what was discovered in the study conducted, uses communication and observation, and strives for trends and theories easy to understand. Study conducted has a flexible approach in a natural setting, provides information worth counting (Anderson, 2006). Quantitative data provides objectives, ask questions how many?, literature review must be done early in the study, tests theory, focus is

Psychology is the scientific study of behavior and mental processes (Feldman, 2013, p.5). The simplistic definition is actual very complex, as it includes a persons thought, emotions, perceptions, reasoning process, memories, and their biological activates that maintain their bodily functions (Feldman, 2013, p.5). Psychologists use the scientific method in order to describe, predict, and explain human behavior (Feldman, 2013, p.5). This is done to achieve an understanding of what or why a person does what they do, in order to help people improve their lives, with out the need for speculation.

What is Psychology? The definition of psychology is a person scientifically studying the behavior and mental processes of a human being. Psychology is trying to answer the questions of why people act the way that they do, and what causes them to act that way. Philosophy was a debate about the nature of thought, behavior, and how this linked to the mind and the body. René Descartes argued that philosophers focus their attention on the mind because he believed that the mind and body are sperate.

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

At the surface qualitative and quantitative research appears to have a lot of similarities, but qualitative has many distinct characteristics from quantitative research. Depending on the research questions and methods of collecting data will have an impact on which method is most appropriate (Choy, 2014). Qualitative Research is applied in specific disciplines by testing a theory developed from the research and quantitative research applied by building on an existing theory (Allwood, 2011; Choy, 2014). When collecting data, qualitative research relies on the interpretation of information collected from surveys, interviews, narratives (Allwood, 2011; Choy, 2014). Quantitative Research data is collect from instruments designed to produce numeric data or statistics (Allwood, 2011; Choy, 2014). When interpreting data collected in a qualitative research one is ?searching for themes? while quantitative research, analyses the data

Having recognized the theoretical framework in relation to the research purpose, the following procedure is to identify, analyze and evaluate research techniques required for data collection. In order to meet the objectives set out by this study, one must ensure that the appropriate research methods have been adopted. This chapter critically analyses the available research methods; while providing justification for the approach used in this research. The research methodology of this study will be built around Saunders et al. (2007) framework; the ‘Onion Model’ (Figure 1), which shows highlights a number of philosophical approaches.

This part will presents the details of the research design and methodology that use to conduct the study and it will includes: research design, population and sampling techniques, data source and data collection methods and finally research procedures and data analysis methods will be presented.