Fyffes Strategy

By 1993, the Banana Empire ceased to exist due to Panama Disease, ongoing labour issues, the rise of new competition and the increased assertiveness of host country governments all contributed to the growing intricacy of the industry. Nowadays, the modern banana farmer has been exposed to many pesticides, which have led to adverse health conditions for the majority of workers but working conditions and wages are on the rise currently. The introduction of fair trade bananas in 2004 was fundamental in bettering the working conditions for farmers and labourers.

[By doing so, customers ultimately get better value, therefore each member of the supply chain gains competitive advantage.] Pars Food Ltd currently outsources their raw materials, therefore they have looked at sourcing their own potatoes with their own transport. Due to high amounts of quality rejection of frozen chips, they would like to reduce this, thus, having their own transport means they are now in control of how their raw materials get to their factories and therefore can monitor quality more closely, ultimately improving it. In terms of investing in storage and improving customer satisfaction and zero complaint levels; Jane William’s Idea of using the Just in Time method may achieve this, by having their own transport they have control over how reliable the supply is and communication should not be a problem. Therefore products can be made as they are needed and their won’t be as much need for storage e.g. “Stake Cut Chips” which have been left in storage for 2 months and not shifted.

Costco is the second largest retail store in U.S. with revenues of over $ 105 billion in 2013 (Costco, 2013). Costco boast about having everything under one roof like from electronic goods to paper towels, from backyard furniture to clothes, from meat products to alcoholic beverages. Another product line at Costco is the perishable goods like fruits and vegetables. However, the consumers do not know the freshness of these goods. When were fruits picked from the farms; how many days did they stay in the cold storage; for how many days have they been on the shelf in the store; there is no information on the packaging to answer these questions. Thus, a consumer could purchase these perishables products and

The author of the book, “The Fate of the Fruit that Changed the World” (2008), Dan Koeppel, who is a famous journalist describes in a fascinating way banana’s cultural importance, threats associated with the crops of banana in the future and banana’ history. Banana is a very delicious fruit and is eaten all over the world. Banana is one of the world’s fourth largest harvests in the world. Dole and Chiquita are eminent American based distributors and producers of banana. They are claiming to produce the banana on low price. In this book, Koeppel discusses the risks associated to the plantation of banana around the world. He also discusses the fact that due to blight, the plantation of banana is destroyed (Koeppel, 2008). He points out that the farmers and the producers have no insight at all regarding this matter (Koeppel, 2008).

In the novel, Banana: The Fate of the Fruit That Changed the World by Dan Koeppel, the underlying complexity of a banana is shown. There are many factors that contributed to the various forms of bananas that exist today. The novel lays out the history and production of bananas, as well as some interesting aspects about the banana that make it different from other fruits. The history of the banana has greatly evolved. Due to diseases, the bananas that used to exist no longer exist. “That’s what happened to the Gros Michel.” Just 50 years after the disease hit, the Gros Michel was extinct and the Cavendish took its place (Koeppel 16). The extinction of the Gros Michel was not only a threat to companies, such as

The company will introduce variants with multiple fruit bases to successfully compete against market leaders in the healthy soda segment. Fruty Juice will be marketed as an essential part of healthy diet to spur consumption. The product will seek to create a niche market for nutritional fruit juices. The company will stress on the nutritional value of the juice and the fact that it contains higher fruit content than its competition. The pricing will also be competitive relative to the income of the target

The European banana program originated in the Lomé Convention, a series of trade and economic cooperation agreements between the European Union and several Atlantic, Caribbean, and Pacific (ACP) countries. The Lomé Conventions, first implemented in 1975, granted “trade provisions (that) included duty-free entry for many agricultural products important to the ACP, improved access for most other agricultural imports, and special protective measures for a few key commodities, such as bananas, sugar, and rum.” To further integrate Caribbean counties the European Banana Regime established in 1993, included various preferential trade agreements, remnants of European colonialism which facilitated banana imports into several European nations. One of its stated aims was to assist banana producers operating out of certain former European colonies. Essentially the program reserved a relatively small quota of banana imports for these former colonies.

As one of the first tropical fruits to be internationally traded, bananas are a cheap way to bring “the tropics” to

“Historically, the banana trade symbolized economic imperialism, injustices in the global trade market, and the exploitation of agriculture-dependent third-world countries”(2). However, they remain to be one of the most profitable items in grocery stores. Making bananas crucial to economic and global food stability for countries all over the world. They are the third largest staple crop, coming only after wheat and coffee. Since bananas are such a sought after fruit, many companies have gone to extensive lengths in the to fight for a share of the market. Chiquita Brands International was one of the pioneer companies to try and globalize bananas. They took a risk and made some very critical mistakes along the way.

In conclusion, Chelsea’s current strategy is not the best strategy for Abundant Harvest. because there are a few more things she can do to improve the company’s current situation. The company has for the most part maintained the same strategy and though it was effective in the past it will not work in the current market. There have been changes in the demand for canned vegetables and fruits. There are more people making healthier choices. Therefore “AH” should add new products to their current product mix and find efficient way to introduce them into the market. Meantime reintroducing their original products with a new marketing strategy that suits the company’s needs. Additionally, “AH” should hire a competitive sales team which will be

Bananas are eaten more than apples and oranges together and are considered the world’s most popular fruit,people who like bananas eat about 27 pounds of them a year.Bananas should be elevated because they need good air circulation around and underneath of them.If bananas are left just

b) Suppliers have low power in the banana industry because they are at the mercy of the buyers, FDA, government import laws, and mother nature. All these factors creates little control for the supplies, and anyone thing can destroy a company.

Bananas were first grown for cultivation in South East Asia. The biggest producer then, and still to this day is India. Arab traders who inhabited most of the Middle East region, began trading the Banana around 327 BC. (1) It was during that time where began cultivation expanded into the Middle East and Africa, and then eventually reaching South America and the Caribbean. Large-scale production of Bananas began in the early 19th century. Before the 1880’s bananas were grown in areas that had extra space, but farmers didn’t alter the environment to accommodate bananas. After the 1880

This, combined with their exceptional nutritional value—an individual banana has an energy yield of about 95-125 kcal and the ripe fruit comes equipped with a large variety of essential vitamins and minerals—makes them essential to food security worldwide (Anania, van Wyk). Price competition among supermarkets has reduced margins, leading to lower prices for growers. Chiquita, Del Monte, Dole, and Fyffes have somewhat of a monopoly over the banana plantation business, and their plantations are centralized in Ecuador, Colombia, Costa Rica, Guatemala, and Honduras. Many producers in these countries are wealthy land owners that have tried to raise their prices by marketing their bananas as “fair trade” or Rainforest Alliance-certified (Wikipedia). The term “banana republic” has been used to describe countries like Costa Rica, Honduras, and Panama because the banana trade has become the dominant part of their economy. Banana producers have also played a large political role, including “working with local elites and their rivalries to influence politics or play to the international interests of the United States, especially during the Cold War, to keep the political climate favorable to their interests” (New Zealand Herald).

Yes, just as prominent and successful as the European Union’s (EU’s) stance has been on this industry, it can all be dismantled and have greater and more far-reaching consequences if they do not have to buy bananas from other countries as well.