G-Shock Market Analysis

1792 Words8 Pages
1.0. 1.1. Being a highly reputable brand of watches, G-Shock has successfully penetrated in Singapore market. Presently, G-Shock Protection series have quickly penetrated due to the brand, the style and the benefit that it has attributes such as shock resistance, water resistance (). Moreover, world time, solar power and other features are actually loaded into a G-Shock Protection (). A box bag and the gift wrapping are such extra services that consumers can get when purchasing the product. ‘’Consumer market is the target market of G-Shock Protection that is a group those who has similar request’’ (). The attributes and the sport-styles of G-Shock Protection are being interested by middle-aged consumers as the group that has similar…show more content…
1.3. In Singapore, consumers can buy the G-Shock Protection product directly from the factory that made it. Furthermore, they can also buy indirectly from many other retailers. This also point out that there are a lot of shops where consumers can purchase G-Shock Protection product. Based on that information and the below shops’ location, it shows that G-Shock Protection has a selective distribution (). To purchase directly, consumers can go to Casio G-Factory Shop in Bugis Junction, ION Orchard, JCube, Marina Bay Sands, Nex, Tampines Mall or VivoCity. So that and consumers can go to department stores in Isetan Scotts and Takashimaya. To purchase indirectly, consumers can go to Mustafa Centre, BHG and Jurong Point and many other retailers throughout the central, east, north and west Singapore (). Those locations bring conveniences for most consumers and they can easily find and go to the nearest location by bus, MRT or even by walking. However, there are some models which might not have in some retailers. Therefore, consumers should As G-Shock Protection has a selective distribution, consumers buy the product as a homogeneous shopping product. Furthermore, the product lasts a durable time. The price of G-Shock Protection is high as well as the value of branding. Consumers might purchase less frequent, however they could often
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