GBA 490 Written Case 1

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Andrew Wash GBA 490-321 Written Case 1 February 12, 2014 Table of Contents Issue #1 ……………………………………………………………………………… 2 Issue #2 ……………………………………………………………………………… 3 Issue #3 ……………………………………………………………………………… 4 Recommendation ……………………………………………………………………. 5 Dominant Economic Characteristics ………………………………………………... 7 PESTEL Analysis …………………………………………………………………… 8 Five Forces Analysis ……………………………………………………………….. 10 Drivers of Change in the Industry …………………………………………………... 12 Current Strategy …………………………………………………………………….. 13 Competitor Analysis ………………………………………………………………... 15 SWOT Analysis …………………………………………………………………….. 17 Financial Analysis ………………………………………………………………….. 19 Issue #1 Trader Joe’s first problem is that information…show more content…
Trader Joe’s chief executives have been careful in their expanding of the brand to more geographic locations, and they must continue to seek out their target market of “intelligent, educated, inquisitive individuals” and settle around them. Second, greater expansion could lead to increased standardization and bureaucracy across the company. Trader Joe’s thrives off the creativity of their employees, even to the extent that each store is free to organize products however they see fit and each store has unique signs created by employees. Trader Joe’s trusts their employees and gives them much freedom in how they interact with customers and conduct themselves during work, but this creativity and freedom could be crippled because of expansion. Also, bureaucracy could increase as the company increases because it becomes harder from the executives to control the direction of the business with such a loose grip on each store. Issue #3 The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

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