MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%), Industrial and Commercial Development Corporation (20%), Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern Africa region with more than fifteen models. GM East Africa also retails fully built Chevrolet brands. General Motors East Africa Limited is certified to ISO 9001:2008 (quality management system) and ISO 14001:2004 (environment …show more content…
Maury F. Dieterich was appointed the new managing director of GM (K). Mr. Dieterich had been the financial director for three years prior to this, and he was therefore already well known by the local staff. Mr. Dieterich, as managing director, is a member of the board of GM (K), which is presently chaired by Mr. Bernard Hinga. Mr. Hinga and most directors are Kenyans. Company Objectives Discussing the production capacity of GM (K), Mr. Dieterich recently reported that the Nairobi plant was operating with only one shift (It has a three-shift potential) and forecast production at 2,300 units – approximately 60% of the capacity of one shift (E.g. 800 medium duty trucks, 600 light duty trucks, 500 pick-ups, 300 utility vehicles and 100 buses). This is reportedly a 50% increase over last year’s level of production. Utilizing a greater proportion of the production capacity would help GM (K) to fulfill a national goal of providing more jobs. Mr. Dieterich also stated that GM (K) had a responsibility to its customers and to the public to continually improve the quality and safety of its products to meet both strict international and GMC parent company standards, and to maintain high levels of service. In short, he stated that it is service and quality that really sells products. Finally, Mr. Dieterich said that he would follow his predecessor’s example of an open door policy
The word “Selfish” is a term that most people do not want to be identified as. The word is often associated with negative characteristics. Jon Krakauer explores selfishness within Chris McCandless in Into the Wild. Chris was a good man, but when he met people along his travels, he left them without notice. He was self-indulgent and dismissed good opportunities for his future. Chris also completely abandoned his family, leaving them worried sick about him. Chris McCandless’s quest for ultimate freedom was done selfishly - concerned only about himself, and disregarded the feelings of the people around him.
General Motors Corporation (General Motors or GM) was incorporated on August 11, 2009. Also known as GM, the company designs, builds and sells cars, trucks and automobiles parts globally and headquartered in Detroit, Michigan. The company also provides automotive financing services through General Motors Financial Company, Inc. (GM Financial).
Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers
The Asia Pacific Africa market grew 3.7 percent and their market share in China soured to a record high of 4.3 percent. “Next year, Ford is on track to open its Changan Ford Assembly Plant No. 3 and Changan Transmission Plant in Chongqing, China, as well as Camacari Engine Plant in Brazil. The new Chongqing Assembly Plant will increase the company’s production capacity in China by 300,000 units next year (Ford’s 2014 Global Strategy, 2013).
General Motors has defined their organizational culture as "Design, Build and Sell the World's Best Vehicles". In the design portion of this definition, GM focuses on core brands in order to become a leader in research and development. In the build portion of this definition, GM strives to operate in an environmentally and socially responsible manner. In the sell portion of this definition, GM strives to maximize revenues, offer customers high residual value, and lower incentives. GM's mission statement reads, "General Motors is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." This mission cannot be more ironic.
The council of Nicaea occurred in the year 325 AD, by order of the Roman Emperor Caesar Flavius Constantine. Constantine wanted to convert to Christianity,and felt that a meeting of bishops should be held in order to resolve the controversy of the nature of God;and confusion as to whether God and Jesus are “two separate substance” or “of one substance.” At this time the failing Roman Empire was under his rule, and could not undergo division due to doctrinal differences. Too Constantine this was a threat to Christianity, he urged church officials to put their differences aside and to be “Christlike” agents. The main theological differences that arose were “Who is the Christ?
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 76 years. General Motors was founded 1908, in Flint, Michigan and currently employs approximately 284,000 people around the world. GM's global headquarters is the Renaissance Center located in Detroit, Michigan, USA, They currently manufacture their cars and trucks in 35 different countries. Its European headquarters are based in Zurich, Switzerland, and its Holden headquarters are located in Melbourne, Victoria, Australia. In 2007, 9.37 million GM cars and trucks were produced globally under the following 12 brands: Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and
According to GM.com (2009) General Motors Corp. (NYSE: GM), is one of the world's largest automakers which was founded in 1908, in Detroit USA. It manufactures cars and trucks in 34 countries. GM employs 252,000 people in every major region of the world, and sells and services vehicles in some 140 countries. It sells cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. Its largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
The Hellenic, or more commonly known as Greek, culture in the period from around 800-400 BCE is very intriguing. The Pan-Hellenic culture seemed to consist of many unique and interesting events or celebrations, which were fascinating to hear about.
General Motors Company, one of the world’s largest automakers, estimated in 1908. With its global headquarters in Detroit, Michigan, USA.GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. (Elizabeth, GM, 2009). GM was the largest automaker for 77 consecutive years from 1931 through 2007. It is longer than any other company in the world. In 2008, it was surpassed by Toyota (Elizabeth, GM, 2009).
General Motors Corporation (NYE: GM) is the leading American automaker in the world with its operations spanning in 157 countries. The car manufacturer was established in 1908 in Michigan and today it is headquartered in Detroit, the United States of America. Besides the domestic industry of the United States of America, General Motors manufactures cars and trucks in other 30 countries around the world. Among its brand products are Cadillac, Buick, Chevrolet, GMC, GM Daewoo, Hummer, Holden, Opel, Saab, Pontiac, Vauxhall, and Saturn. Besides these brands that are owned by the automaker, GMC also operates joint ventures in China and Japan. That is, Shanghai GM and SAIC-GM-Wuling
Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view.
General Motors Corporation and its subsidiaries engage in the development, production, and marketing of cars, trucks, and parts worldwide. It offers small, midsize, sports, and luxury cars; and pickup, van, utilities, and medium duty trucks in Canada, Europe, Latin America, and Asia Pacific. In
1. What actions can Peanutty’s managers take to ensure the supply of raw materials for its operations, while reducing the risk of stockouts or high production costs?
• Management Policy- GM (K) uses the open door policy to encourage its workers to present their ideas and give their opinions on work related issues.