Lady Gaga Case
1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses.
The other option is to go for a smaller theater tour. Usually in the music industry upcoming
…show more content…
This deal enables them to have a share of all the artist revenue streams including concert ticket sales, music sales, merchandising and endorsements among others. More so Agents whose main job is of booking concerts, commercials and tour sponsorships get at least 10% commission deducted from Gaga’s gross profits. So since the small venue tour is not profitable Live Nation, WME, and Hew record label Interscope are likely to go for the arena tour because it has high ticket sales and large capacity and it means high profits if the percentage of ticket sold is 100%. More so to WME it means more money to them due to high gross profit gained by Gaga. The success of the tour results in Gaga’s increase of fame which can bring in more revenues from other avenues like merchandising, commercials or endorsements. So at the end of the day these three partners has a lot to gain hence the reason why they have the same preferences of going for the big arena tour in spite of the risk involved.
4) Gaga’s launch as an artist up to 2009 was a success. Her talent and unique personality opened doors for her. Since it was hard to get new artist music on radio, Gaga began touring in small venues so as to gain popularity. She gained a huge fan base as well through optimizing social media cites and Gaga’s team organized some interviews with about 50 popular music bloggers. As a result the interviews reached
lots of people new of her. She started touring more places, she even went to
Lady Gaga entered the music scene in early 2008 and made big in 2009 with her album the The Fame Monster. Although many of the fans believe that Lady Gaga has a lot of talent, much of the success of her music career can be attributed to factors other than the music itself. In today's music environment, promotion of the music is a major factor that must be accompanying talent for an artist to be a success. Marketing has become one of the driving forces that can help an artist get there music in front of audiences and help them promote their music on a national level. Even though Gaga was an initial success and most of her shows were sold out, she still went bankrupt because of the expenses associated with the marketing budget.
She performed at top venues all over the world, and packed them to the hilt. Her audiences were as diverse as her vocal range. They were rich and
There is a current 22 year old “pop princess” that hasn’t been involved in the music industry for long that is making headlines every time she opens her mouth to sing. With a 4 octave range and a smooth whistle register,that’s not so hard to do. She started out as an actress for a popular Nickelodeon Television show and somehow made her way to a Mariah Carey sound-a-like over night. Who would’ve known that just by creating cover songs and some of her own music that she would soon after acting see mainstream success with her first album Yours Truly. The album would would also hit #1 on the Billboard charts and spawn so many popular singles. To the public eye, it would basically look like she became famous over night, right? So who is this
Arts and theatre tickets are not hard to get hold of, especially if you book well in advance. Often, there are special offers that help keep theatre-going well within budget; you can experience the hands-on atmosphere of a theatre production for the price of two visits to the local multiplex. The comfy jeans and popcorn world of cinema is a different arena; with theatre tickets in your pocket, your evening is more promising! Apart from being
Did you know that Beyonce is one of the most famous people in the world? She is famous for her singing and entertainment talents. She is also a director, clothing designer, and recently became a mother. One reason she is so famous is because everybody wants to know about her glamorous life. Read this paper and you will find out all about Beyonce. You can find out about her childhood, influences, problems, accomplishments, and achievements.
Lady Gaga gave a brilliant performance in Houston, at the NRG Stadium and during the Super Bowl LI halftime with a clear focus on the message of inclusion.
She says the continual reinvention is "liberating" herself, which she has been drawn to since childhood.[213] Gaga is a contralto with a range spanning from B♭2 to B5[214][215][216][217] She has changed her vocal style regularly, and considers Born This Way "much more vocally up to par with what I've always been capable of".[218][219] In summing up her voice, Entertainment Weekly wrote: "There's an immense emotional intelligence behind the way she uses her voice. Almost never does she overwhelm a song with her vocal ability, recognizing instead that artistry is to be found in nuance rather than lung power."[220] Gaga's early songs have been called "depthless" by writer Camille Paglia in The Sunday Times,[221] but according to Evan Sawdey of PopMatters, she "does manage to get you moving and grooving at an almost effortless pace".[222] Gaga believes that "all good music can be played on a piano and still sound like a hit".[223] Simon Reynolds wrote in 2010, "Everything about Gaga came from electroclash, except the music, which wasn't particularly 1980s, just ruthlessly catchy naughties pop glazed with Auto-Tune and undergirded with R&B-ish
However, her raw musical talent, beauty, passion and personality are most likely the tipping point for the scales of popularity. Her connection and devotion to her fans however are by far the most obvious achievement. They share letters of their often heartbreaking stories, calling her "Mother Monster" and expressions such as "Oh my Lady Gaga" have become popular in China for conveying surprise. She in turn, replies to the letters, wears the clothes fans craft for her and decorates her rooms with their arts and gifts. In the recording studio she is revered as one of the few artists of her generation to be so involved with the whole recording process. Knowing what the artist is doing and what the final recording is to sound like is often a multi-person job. However, Gaga shoulders the burden along with the rest of the members in the studio who applaud her efforts. She is not seeking attention, she knows that she has it. And with it she hopes to make the world a better
Glamorously gaudy, this self-made post-modern diva, Lady Gaga was the first true millennial superstar. She seems to be stitched together from elements of Madonna, David Bowie, and Freddie Mercury. Mastering the constant connection of the internet era like no other, Gaga has generated countless mini-sensations through her style, her videos, and her music; cultivating a devoted audience she dubbed her "Little Monsters." However it’s hard to understand the end when you don’t know the beginning, so that’s where we’ll start.
Billboard reported Lady Gaga's half time performance scored 5.1 million tweets with 2.2 million of the tweets happening during the live portion of the show.
Dionne; article, Life as Performances: Dramatism and the Music of Lady Gaga presents that Lady Gaga's song Applause is her pursuit to identify with her fans by guilt-redemption. The author presents guilt as ever-present anxiety, brought about by social standards that motivate communications to behave in certain ways (Dionne, 2015, p. 26). He introduces that “Burke asserted that communications create drama by disrupting, resistor altogether rejecting hierarchies” (Dionne, 2015, p. 26). The reason for presenting these two terms in the paper is because the song “Applause” demonstrates the relationship between communications and hierarchies (Dionne, 2015, p. 26). The song illustrates that Gaga is on top of the hierarchy while her fans are below
Lady Gaga has become the most influential Pop music artist of our time. An artist's job is to take an image, be it through words or sound, lyrics or song; that explains what it's like to be alive at that time. What makes Lady Gaga's art so unique is that it captures the period we're in right now. Lady Gaga has in the last year and a half become a household name. Maybe you have heard one of her catchy tunes on the radio, and have had the lyrics stuck in your head all day. Perhaps you have seen one of her crazy outfits on TV. Whatever the case Lady Gaga has proven whether it be through music, or fashion that
As Robert Burns said “The best laid plans of mice and men often go astray”. In the third quarter of 2009 Things were looking up for Lady Gaga. She had just announced a joint tour with Kayne West. Together they would be able to sell out big arenas and put on that grand production. This collaboration was a cost effective way to put on a grand performance. It was cost effective because they were splitting the cost of a large scale production. This gave each of them the cost of a mid size theater while getting the venue of a large one. This could serve as a spring board for Lady Gaga’s career. She had a larger than life style, but did not yet have the proven market to go it alone. The two of them together gave a security
Lady Gaga, born with the name Stefani Joanne Angelina Germanotta, is an American songwriter, singer, dancer, philanthropist, fashion designer, and actress. Gaga first came to fame when the hit “ Just Dance” came into mainstream attention in 2009. Since then Gaga has gained countless nominations and awards for her string of hit songs. In 2011 Gaga released her second full-length album “Born This Way” this album was praised more than her previous albums for touching on themes of politics, sexuality, and, religion. “Born This Way” sold over one million copies and debuted on the Billboard 200 and top charts in more than twenty other countries. It also received three Grammy nominations including her third consecutive Album of the Year. As result of the success of her album, Gaga and her mother Cynthia Germanotta created the Born This Way Foundation. It was made to express the same general message of her song “Born This Way” which is to support the diversity of our society. Lady Gaga’s overall theme for her song “Born This Way” is self-acceptance.