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Gainesville Sun Case Study

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I’ve worked for the Gainesville Sun Newspaper for the past 20 years and over that time, I have seen the culture shift and change only slightly during that time. Some of the reasons for that change include transfer of ownership, the changing of Publishers, and from a reevaluation of our mission. As of present, The Gatehouse Media Group owns our paper and our mission and values have stay roughly the same since the last owner and I attribute that to the industry in which we are operating. Our mission to “deliver high quality and trusted journalism, products and services that enrich the communities we serve — our readers, commercial partners, employees and investors” http://www.gatehousemedia.com/about-us/ . The three levels of our culture, …show more content…

The Motivation Process Although motivation and reward process at the Gainesville Sun differs for department to department as one might imagine, the managers for each of the profit centers are allowed to determine both at their discretion. Furthermore, the employees for each department are also included in this process. There is a MBO, management by objective, structure designed by each department head that is strictly adhered to in order to determine the bonuses rewarded for performance. Upper management is aware of the constraints of the MBO’s, but do not interfere with the creation and administrating thereof. I think because our processes each day can be uncertain and because of the way the company has structures the authority and influence, having the motivation process aligned with the profit centers is best. If motivation was centralized and more hierarchal, I think they would be out of touch with not only the ways to motivate people, but also the underlying processes that drive those motivations. Most of the employees at the Gainesville Sun enjoy a great degree of autonomy, but also take a large amount of risk. Stories must be written on the go and press decisions are made in the early hours, under intense, deadline pressure and if the motivations came from high up without the middle manager’s involvement, they would be

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