Obviously, the gambling websites and bookies are going to try to tug on your emotions to help ensure you gamble more. Research by the University College London (UCL) has identified ways in which you may be being subtly manipulated by gambling websites and bookies. If you are able to understand and recognise these emotional triggers, you may be able to become more rational and clinical when both picking your soccer bets and placing your soccer bets.
Consider How Gambling Offers And Online Betting Offers Are Worded
All gambling websites have adverts on them. They usually detail the special offers the company is having at the moment. The way they are worded may affect your decision to bet.
For example, the UCL study showed how people are…show more content… They may give away £30 and keep £20, or they may gamble in which they may either lose or win the entire amount. In that scenario only 43% of the people gambled. However, when they changed the wording and said the participants may keep £20, or "lose" £30, then 62% of the participant decided to gamble.
Don’t forget that the participants were basically being given £20, but just because they started with £50 and were told of the risk of "losing" £30, they were more compelled to gamble.
What You Can Do?
The idea of "losing" money created an emotional response that compelled more people to gamble for the chance of winning back their £50. So, how do you apply this to live betting and soccer gambling?
Firstly, ignore all adverts and tips that mention losing. The word alone may be trying to tempt an emotional response. Secondly, when you lose, do not call it losing. Call it a missed investment or consider it written off. Some people help remove this emotional trigger by only betting with money they do not need and/or even want. It is money they were probably going to give away or waste anyway. However, most people are not cold and logical enough to withstand the idea of "losing" money--even if they didn’t need or want the money (as shown in the UCL test with the £50).
Mr Kumaran, of the UCL study said that everybody, no matter how logical or rational, has an automatic emotional response