Game Changing Bar Marketing Ideas

Often meeting with potential customers is often the most effective way to promote the business. Networking can also generate sales.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Typically, consumers go out to eat not only for good food, but we also expect good services, fresh ingredients, proximity, and an atmosphere to match. My client is The Varsity Club Tavern in Morgantown, WV. Usually just referred to as The Varsity Club, but the tavern part gives a little hint to the overall feel of the restaurant. As you may know, taverns are places that sell beer and other beverages and some of the time food. The Varsity Club offers an extensive beer selection and

Straight forward only the best quality food, service and great environment can bring repeat clientele which can never be achieved by any means of advertisement.

Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target

In order to grab the readers attention I have used lots of pictures to capture the

Entering the Park Tavern, a bar and grill in Midtown Atlanta, Georgia proved to be quite different that the bar and grill locations. Most bar and grill restaurants like Dugans and J.R.Crickets, have music so loud that conversation is to a bar minimum basically eye contact is usually in replace of verbal conversation. Park Tavern gave an ambience that was welcome with open arms by all parties in the venue. One could appreciate the live band performances versus the DJ spinning the same records for three to four hours.

Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker, Jr. (2010), as the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program (p.180). Generic market strategy is based on three strategies, one of which applies dominantly more than the other two in a

     When you go to the bar it seems there are always people hanging around much like flies hang around a barn. The people that frequent bars are from many different backgrounds. They are there for a variety of reasons. Some are there to have a burger with friends. Others are spending their time drowning their sorrows with a few drinks. People who frequent bars can be classified into three groups; lifers, regulars, and those who are there to socialize.

Focusing on more of a diverse food menu alone can generate more foot traffic . People may avoid The Dive due to the lack of food options since we are more well known as a drinking spot. We are legally recognized as a “Drinking Place” and/or a “Limited-Service Restaurant” (Industry 722410 or 722211). We can offer more choices to eat such as sandwiches and full dishes. Fully switching to lunch, dinner, and late night specific menus will help increase popularity. We will keep the same pub-style options for the current regular customers, but offer lunch and dinner choices for the new clients.

Buffalo Wild Wings has many available promotional strategies. One in particular is to focus their advertising on the sports arenas. Buffalo Wild Wings can hand out coupons or buy a billboard at all football, rugby ice hockey and cricket arenas. They also have the possibility of opening up a small concession stand at the games and hand out free samples to help educate and spread awareness of the Buffalo Wild Wing name. By sampling Buffalo Wild Wings will get noticed and can attract multitudes to the stand. People enjoy free samples and rather quickly the good word will spread that an establishment is offering free samples. People like to allow others to benefit as well and will hopefully speedily let friends know. This has the change to expose

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

In 2004, the pubs reduce the amount of alcohol in its cocktail pitchers and create the new product which is beverage with alcohol. This is a better way to developing the pubs well (Quain, 2009).

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

The marketing strategy should be tailored around the firm's target market; if this were not the case marketing would be then less successful. Each aspect of the marketing mix would need to be formulated with the target market (consumer) in mind. For example the design of the product would need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need to have it and buy a competitor's product. The price of