Gamestop Business Analysis

Chatterjee and Yee (2012) discovered that while the devoted gamers make up 41% of the total gaming audience and 52% of the revenue from video games and systems, holiday and next generation consoles/games drove most of the sales and account for 38% of GameStop’s sales, thereby making the Seasonal Gift Giver a critical customer market to target. With the target markets and each customer’s key drivers identified, we now take a closer look at the how GameStop has differentiated it’s value chain, pricing strategy, trade-in process, and marketing campaigns.

Target Corporation uses energy conserving Windows, low wattage bulb fixtures, motion sensors and refrigerator that earns energy stars as well as saves energy cost through these initiatives (Target Sustainability, 2015). Target Corporation energy efficient sustainable building is a commitment to support community and environment using solar energy. Solar energy generation eases the burden of the local power supply company. The more Target Corporation leads with an environmentally sustainable initiative, the Target Corporation brand name becomes popular and more people aware of the brand within the community (CSR, 2014). Target Corporation focus on the growth also based on the customer convenience by building urban stores near mass transit saving an enormous amount of transportation cost and lowering carbon footprint. These urban stores bring more traffic and more sales outperforming the competitors in the same area.

Cooper, D., & Schindler, P. (2012). Business research methods (Twelfth ed.). New York, NY: McGraw-Hill Irwin.

Best Buy Co., Inc. is a multinational company in the United States and it deals, with consumer electronics, and accounts 19% of the business. The company also operates in Mexico, Puerto Rico, China, and Canada. Some of the subsidiaries of the company include CinemaNow, Geek Squad, Pacific Sales, and Magnolia Audio Video and operates in both Future Shop label, and Best Buy in Canada. Best Buy Co. Inc and its subsidiaries operate more than 1,150 stores internationally and domestically. The company also operates more than 100 “ZoomShops” or Buy Express Automated retail Stores, operated by the Zoom Systems, in both malls and airports in the entire country of the U.S. The company is headquartered in Richfield, Minnesota, U.S (Scott,

One of the largest examples of a technological privacy violation in history was the Target data breach of 2013. The Target Corporation is one of the leading innovators of the retail industry. They introduced the concept of designer partnerships, making them one of the leading clothing stores in the country (Corporate Target 1). Unfortunately, the company was targeted by Russian hackers shortly before the Christmas of 2013. In this hack, personal information, including customer names, mailing addresses, phone numbers, email addresses and credit card information, of seventy million people was stolen and used for fraud (Forbes 1). This has raised concerns over how well the company can ensure that their consumer’s privacy is protected.

The retail gaming industry is a relatively new industry but GameStop has shown tremendous growth since 2002. An external analysis of GameStop’s general environment will show threats to the industry that include age restrictions for rated

While Target is grappling with the immediate issue of eliminating “show-rooming” in their stores, the more pressing issue is, evolving their business model to fully exploit e-commerce to maintain a competitive advantage (Kinicki, 2013). Analysts estimated that customers would spend $1.4 trillion online in 2015 and yet, as late as 2011 e-commerce only accounted for approximately 2% of Target’s overall sells (Kinicki, 2013). Therefore, Target’s management team must create and execute a strategy that enables Target to adjust to changing customer purchasing patterns, significantly increase internet sells, and lower operational cost (Kinicki, 2013).

I have had a bad shopping experience at Neiman Marcus in Scottsdale, Arizona. I went specifically to Neiman Marcus to purchase a pair of earrings that are only sold in that store. The product was a high-end pair of earrings; the earrings are high end because they are made by an artist. The reason I wanted to purchase the earrings was because I had lost a pair that were made by that artist. I made the purchase in-store at Neiman Marcus because I wanted to see the earrings in person before buying a new pair. This was not an impulse purchase, I had been wanting to replace the lost pair of earrings for months before the purchase. The experience I had when purchasing these earrings was unsatisfying due to the salespeople in the store. The

Target Corporation was incorporated in Minnesota in 1902, and continues to be headquartered for target’s corporate. In addition to Minnesota, Target has another headquarter in India which is located in Bangalore with over 2500 team members . The company stock is traded on the New York Stock Exchange under the ticker TGT. From now on, we will refer to this company as Target.

We wanted to narrow the retail industry into a niche categorical distinction: Brick and Mortar versus Online. To begin working towards creating a threshold for this distinction, we pulled data relating to fixed assets and total sales for companies within the retail industry. By utilizing the visualization software, we could see a significant divide in the sales divided

A continued weakness that Best Buy continues to face is their reliance on the brick and mortar store format. While Best Buy has started to offer business through its online website, most transactions rely on their physical stores. According the Star Tribune, “Best Buy, which has 1,360 stores in the United States, has been quietly closing a few dozen a year” “Target, Best Buy and even Amazon among retailers who see new power in stores, 2017”. Best Buy is working on reformatting how they utilize their physical stores in relation to their online store, but to achieve this it requires time and uses

As a startup business or company, there are many benefits to research in which can dramatically aid the decision-making process in all aspects. Therefore, to obtain a better understanding, our first step consisted of examining our target market, the student body at the University of South Florida. With our combined efforts, we have conducted the proper research and comprised the following report to explain our findings.

The Hilliard Davidson school store, The Cat’s Cave, was created in 1991 with the purpose of selling school supplies to students. The Cat’s Cave has changed in many ways throughout its years of existence. Typical items sold in the store include school supplies, spirit wear, cookies, candy and beverages. One of the more popular additions to the store was the slushie machine in 2011. The Cat’s Cave revenue has helped improve various programs throughout Hilliard Davidson, such as Renaissance and the Davidson yearbook. The store has also purchased new desks, tables, chairs and software for classrooms in Davidson High School. Additionally, the Cat’s Cave offers employment opportunities and experience to Davidson students. Due to staffing changes,

Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore.  Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook

First and foremost for any case study, the reader must first understand what they are researching and why. Penton Media, a publisher of business trade magazines such as Industry Week, Machine Design, and Restaurant Hospitality, was the subject of this particular case study. Upon reading the case study on Penton Media, the reader learns that Penton Media has made great progress in the growth of their company through a six year period, 1992-1998, based on the research results provided. Ken Long, Penton Media’s Director, stated in 1998 that there was a growing belief that Penton Media was generating fewer services than in the past. In 1992, Penton Media was reaching out to their readers by having them request product information through