Table 2.0 4P’s Analysis Product Product outlines services the TBH provides its target market. Developing and furthering the product relies on considering quality, design, features, packaging, customer-service and after-service results (Stephenson 2010, p. 238). The TBH is successful in teaching children basic health issues through using teddy bears, with chief mascot ‘Big Ted’ – a teddy bear costume a student wears (Shanker 2013, p. 1). The TBH encourages positive relationships with health professional by teaching children to visit the doctor (Shanker 2013, p. 1). Customer service success can be measured through the success of visits by conducting follow-up feedback and documenting interest of future visits (Heidarpoor et al 2014, p. 24). After-service results can be measured through community improvements in child health, and interest from students in becoming doctors (Fowler et al 2015, p. e68). Place Analysing place outlines service distribution, location, and methods of delivering services to clients, including the location of the service, visibility, suppliers, logistics and use of internet to promote the service (Wang 2011, p. 275). The TBH has seen hundreds of UQ medical students volunteer across over 100 primary schools in areas including Brisbane, Toowoomba, Ipswich, the Sunshine Coast, and Central Queensland (Shanker 2013, p. 1). With a wide variety of service locations, the TBH could increase schools it visits and services it provides. The TBH needs to be more
of need to develop personal value base to support and promote good practice, awareness of the impact
As part of my Higher National Certificate course in healthcare I am required to provide evidence of achieving the following principle aims in the form of a graded unit;
“To improve the health of our community and to deliver effective and efficient healthcare in which our patients and users feel cared for, safe and confident.” Annual Plan 2013/14
This would include physicians, nurses, directors, and any other support staff. Getting the input of coworkers can help find if the mission, vision, and values of the facility are correctly understood and to evaluate how they are received by the organizations staff. After completing this task, seeking input from those outsides of the facility should be received. This could contain input from the community, patients, family of those patients, or other facilities within the surrounding areas. After collecting the information from both, internal and external sources, the outcomes need to be evaluated to find mutual themes and then compare them to the existing values that the practice holds presently. Next, removing obsolete information and reports that presently do not line up with the organization will then permit the usage of the Teals process of refreshing the way the practice can keep up with current medicine. Customers and coworkers need to be able to see how every value is signified and how each value will line up with the practices mission and vision statement. The organization needs to continue to communicate the values constantly because it will allow the staff to have a better and more concise understanding of what they stand
St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by
St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.
The Patient Family Advisory Council will provide feedback on the design of the clinic and the ad campaign. This will give the team voice of customer input. The hope is to design this from the customers’ point of view. Customer journey mapping will also be utilized in the design phase to better understand customer expectations through out the service delivery process. Satisfaction surveys will be utilized to make sure we are meeting the needs of our customers.
For example, for more than two years I worked in admitting and as a scribe in the Emergency Department of St. Joseph Medical Center in Bellingham, WA. Downtown Bellingham is considered a Medically Underserved Area by the U.S. Department of Health and Human Services due to the growing homeless population. Many of these individuals struggle to establish with a primary care provider and instead seek frequent treatment through the emergency department.
al., 2011). Health service accessibility by individuals in rural and remote areas is a problem central to both countries. Reports indicate that compared with metropolitan populations, non-metropolitan populations, in both Australia and the UK, experience poor access to health services (Watt, Franks, Sheldon, 1994, p. 16). As in the primary care sector of the UK, majority of the doctors in Australia are self-employed and reimbursed on a fee-for-service approach (Gillies, 2003, p. 77). GP’s are the initial point of contact for patients in both Australia and the UK. Additional specialist medical services such as physiotherapy and optometry are only available when patients are provided with a formal referral from their GPs (Piterman, Koritsas, 2005). Although the NHS is similar to the Australian health system in certain ways, both systems also possess some differences.
This issue highlights the distinction between services on offer within the rural districts and major cities of Australia.
P3 - Explain how to plan a small scale health education campaign relevant to local or national strategies.
By having form utility in a healthcare setting in the medical field, you must measure the patients experience and quality of health care, by having access to a patient portal, so that our clients can look up their lab results, make future appointments, send a message back to the doctor and getting refill request submitted. We also ask for feedback by completing our online survey. This will add value to our organization and also add satisfaction to our clients. By delivering perceived value above and beyond their expectations.
A community hospital is presently in quadrant no.3 which means it is low in value-added services and does not have a wide range of expertise and hence services to
The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label.
Our mission is to provide great healthcare and clinical services that promote the health and safety of our community. We are patient centered with a focus on prevention. Through efficient use of office staff and medical technology, we are able to offer exceptionally accessible and personal care in a comfortable atmosphere. We are here to serve you and your entire family from infants, toddlers, school-age children, teens, young adults, pregnant women, and adults.