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Tbh Target Audience

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Table 2.0 4P’s Analysis Product Product outlines services the TBH provides its target market. Developing and furthering the product relies on considering quality, design, features, packaging, customer-service and after-service results (Stephenson 2010, p. 238). The TBH is successful in teaching children basic health issues through using teddy bears, with chief mascot ‘Big Ted’ – a teddy bear costume a student wears (Shanker 2013, p. 1). The TBH encourages positive relationships with health professional by teaching children to visit the doctor (Shanker 2013, p. 1). Customer service success can be measured through the success of visits by conducting follow-up feedback and documenting interest of future visits (Heidarpoor et al 2014, p. 24). After-service results can be measured through community improvements in child health, and interest from students in becoming doctors (Fowler et al 2015, p. e68). Place Analysing place outlines service distribution, location, and methods of delivering services to clients, including the location of the service, visibility, suppliers, logistics and use of internet to promote the service (Wang 2011, p. 275). The TBH has seen hundreds of UQ medical students volunteer across over 100 primary schools in areas including Brisbane, Toowoomba, Ipswich, the Sunshine Coast, and Central Queensland (Shanker 2013, p. 1). With a wide variety of service locations, the TBH could increase schools it visits and services it provides. The TBH needs to be more

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