Gap Analysis Nokia

There came a time where it shut down its manufacturing plants in most of the countries. If they had put more focus on collecting the data and analyzed it, they could have sustained the markets. Although there were other internal problems like organizational failure, unwillingness to adapt to change, internal politics, one of the main reasons was the lack of proper data analysis which proved to be a major blow in company's profits. In 2017, finally Nokia used Android OS in their phones and is still trying to stay in the

Companies are continually coming out with new products; most new products are improvements of past products. However, the way a company markets a product and to whom they market the product can make a drastic difference in regards to the sales performance. Two products can be nearly identical and marketed very differently, while two products can be polar opposites and marketed almost identically. Two products that are similar but marketed differently are the iPad and the Amazon Fire tablet, and two that are different, but marketed similarly are Nike tennis shoes and Oakley sunglasses. It is important to understand how a company markets a product, but it is just as important to know why a company is marketing a product a certain way. The

Microsoft is a multinational corporation of the United States; It specializes in developing, manufacturing, trading software licenses and supporting a wide range of computer related products and services.. In terms of revenue, Microsoft is the world's largest software maker. It is also called "one of the most valuable companies in the world".

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

The population that the educational initiative is trying to target are registered nurses working in the various clinical settings in the hospital such as medical, surgical, intensive care and the operating room. The target audience is a mixture of male and female nurses median age 27-59. Hence, these nurses have a wealth of knowledge and have been working in the field of nursing for some time. Thus, these nurses are motivated to learn new concepts and to attain their annual competency to continue employment and at the same time gain more in-depth theoretical and conceptual framework of using a four points restraints. Moreover, a gap analysis report from the hospital indicates that the nurses

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as “the complex set of perceptions, impressions and feelings that consumers

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Interest Investments is facing some obstacles that need to be addresses if the company wants to realize the end-state goal. For the company to survive in the very aggressive and competitive investment market CEO Frank Jeffers is trying to guide the company toward an intimacy model plan, and some of the middle management is not buying into the plan. Jeff has brought on Janet Angelo to help implement the plan.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

This is due to several reasons and the most reason is the Nokia don’t used the good strategies to developed the products. Nokia Company was acclaimed for its marketing and was seen as the company that had best figured out how to turn mobile phones into fashion accessories. It’s more accurate to say that Nokia was at its heart a hardware company rather than a software company. Nokia failed to recognize the increasing importance of software strategy also there was another mistake which is Nokia have overestimated the strength of its brand and believed that even if it was late to the smartphone game it would be able to catch up quickly. Long after the iPhones release, in fact, Nokia continued to insist that its superior hardware designs would win over users. Even today, there are people who claim that if Nokia had stuck with its own operating systems, instead of embracing the windows Phone in 2011, it could have succeeded. But even though the windows Phone has been a flop, the truth is that by 2010 Nokia had already introduction too many disappointing phones because Nokia Company don’t used successful strategy to developing the product. (James Surowiecki, September 3, 2013). “As a market firm for over a decade, Nokia Company didn’t really excellent plan for the future as it seemed a bit complacent with

For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers. “The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and delivering the desired satisfaction more efficiently and effectively than the competition”[3]. For an organisation to provide products that satisfy customers needs through a co-ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the major aim of marketing concept.[4] Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

In spite of the decrease in market share, Nokia has much room to grow with their newfound alliance with Microsoft (Microsoft News Center, 2011). The collaboration with Microsoft will be used as a leverage to entice students with the Windows 8 OS platform. Furthermore, an improved management to meet consumer demands, and increased promotional campaigns to increase brand awareness.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

Nokia entered the market in 1960, however it was not until 1992, under the commands of, then chief executive officer (CEO), Jorma Ollila that the group became a mobile communications company, centering all its activities on mobile phones, as its priority, consumer electronics, networks and cable (Taylor, 2001). By late 1992 Nokia was Europe’s biggest producer of mobile phone, and second worldwide behind Motorola.