Gap Analysis

At the Gap store shelves have displayed merchandise from classic casual to trendy to professional too many times in the past years, causing consumers to wonder what the brand even stands for.

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

1a) In a short time, the young Chinese cosmetic market has become quite saturated with numerous firms. In order for Yue Sai to position its brand effectively, it has to draw upon unique strengths that others do not have. Madam Yue-Sai created Yue Sai with the aim “to create, produce and sell the very best beauty and skincare products that we can offer to Asian women and to the world…” The company started under her belief that the Chinese women had different standards for beauty and required specifically tailored cosmetic products. If Yue Sai under Cotyhad continued to build its brand under this positioning instead of focusing on distribution, the brand would be a far more prominent player in

Identity not only mean your name and sex but it also means what and who you are as a person and how you act as a person. In “The Myth of the Latin Woman: I Just Met a Girl Named Maria” – Judith Ortiz Cofer, “Gendered Interaction: Masculine and Feminine Styles...” – J.T. Wood, and “The Confidence Gap” – Katty Kay and Claire Shipman identity is a major theme that is talked about. In “The Myth of the Latin Woman: I Just Met a Girl Named Maria” the main argument is that Hispanic women often struggle being identified. In “Gendered Interaction: Masculine and Feminine Styles...” J.T. the main argument being made is that women and men have different ways of communicating. In “The Confidence Gap” the main argument being made is that women’s lack of confidence affects their work life in a negative way. Identity is related to the three reading passages because it states how women and men are identified in certain aspects of their life.

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

Uniqlo sells basic apparel and has a wide range of items on its shelf, it is a necessity for daily lifestyle. Uniqlo uses technology to its advantage by using premium high quality materials to create its product and yet make it look fashionable. They say there are two kinds of people, one who picks style over comfort and the other who goes with comfort, Uniqlo has managed to blend this two together. This is what brings loyal customers back for more, making the threat of substitute products low.

Online shopping and in- store shopping are different in various ways. Online shopping has become an increasingly common staple of life in the 21st century. It is popularity can be credited to the fact that convenience highly valued in our world today. Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find item. All you have to do is type in the item you are looking for and it’s there. Once you find the item, you can order it anytime because online stores never close.

Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who founded his own clothing store out of frustration, when he couldn’t find a pair of jeans that would perfectly fit him. And since that time, The Gap’s retail clothing brand has been one of the most successful in United States history. Before Donald Fisher launched the first Gap store in San Francisco, he had been a prosperous real estate developer. It is fair to say, that Fisher’s first store was an immediate sensation. Young adults from the neighbouring San Francisco have flown to the stores to get low-priced jeans. And in just a few short years, the first Gap store became a huge retail chain composed of 200 stores, in over 20 states, and valued at an estimated $100 million dollars. By the late 1970s, GAP was growing at a rate of almost 80 new stores each year and generating about $300 million annually, which worth mentioning is a lot of money that days. In 1983, Millard Drexler was put in a position of a president of the company and was expected to lead the company into another decade of phenomenal growth. Dexter was a former president of another

Gap Inc. is a large company in the clothing business with over 3,300 stores worldwide. As one of the World’s Most Ethical Companies in 2012 for the sixth straight year, it might be interesting to investigate the ethical issues that have risen in the past years (Gap Inc., 2013a).

Gap Inc. is a leading global apparel retail company offering apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Having distinct brands across multiple channels and countries allows Gap Inc. a strong competitive advantage.

The strength of the SWOT analysis comes derives from the way that it can be used for a wide range of business situation and in industries. And SWOT analysis weakness is that it needs clear thinking and good decision making ability to get any real qualities from using it. The best ways to achieve this is to concentrate on internal and external strengths and weaknesses. The strength is something that has positive effect on your business and it gives your organisation a competitive advantage. It includes your unique selling point, products, resources and what you

The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label.

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,

2002 UNIQLO first time set feet on Chinese soil, H & M, ZARA brand yet so few people have heard of. Uniqlo in Japan is a popular clothing brand, so first in mainland China also positioned as a mass casual clothing. Thus, its main competitor is the Baleno, Giordano. And inland low-end brands to play a direct result of the bitter Uniqlo year Waterloo.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.