Essay on Gap Analysis for Hilton Hotel

Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the core business.

With primary and secondary resources and observations throughout the assessment it is shown that subject theory and daily operations at Grand Hyatt Melbourne link and have strong correlation. With areas that could be improved within the hotel the overall theory that was learnt throughout university was presented throughout the hotel while on industry placement.

Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.

The hotels & motels industry value consists of all revenues generated by hotels, motels and other accommodation providers through the provision of accommodation and foodservice. The value does not include any revenues generated through other interests, such as casinos, shops and telecommunication services. The industry is segmented according to the origin of the revenues (domestic consumers, domestic business and international business & consumers). Any currency conversions included within this report have been calculated using constant 2009 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and

Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds

In my analysis of the structure of the current scales, scope and diversity that surrounding hospitality industry, I believe that the hospitality is one of the largest and fastest growing industries in the world. Therefore, the current scales indicates that, in the UK alone there are about 45,000 guest houses and hotels, while the hotel business stays an important area of the economy, with nearly £40 billion of an annual turnover (Kotler, et al., 2013). The current scales also indicates that the hospitality industry have around 127,000 properties and with staffs around 1.6 million people and diverse industry.

Singapore’s tourism board has optimistic expectations of high volume of tourist arrivals, with 15 million visitors to Singapore on average per year (Hotel Industry Background, 2010). A calculation made on the projected number of hotel beds in year 2000 showed that the country could accommodate up to 16 million visitors. Singapore has been a priority location for hotel conglomerates to set up headquarters to develop new products and concepts for Asian markets.The nation is well-equipped to assist expansion and grooming Hospitality and Tourism talents for the region. Hotel guests have raised expectations by looking for holistic experiences. Hospitality companies use Singapore as a training ground to develop

A brief introduction to hospitality industry can be given as, A service industry which includes many other industries in it like hotels, restaurants, lodges, resorts, tourism, etc. It also includes services like medical services and advisory service. This is a broadly profitable industry, spread all around the world and the profit in this industry is not steady at all, in compression to manufacturing industries. The hospitality industries

Tourism is a key player in the development of any nation because of the revenue that the industry accrues as well as the exchange of social and political ideologies between the tourists and the populace. As such, tourism in the Queensland has been a major player in the economic, social and political development of the nation (Schaffer 2010). The tourism industry has set up measures to meet the increasing and sophisticated needs of tourists in all tourism sectors through identification of niche markets then developed best tourism products for such markets (Hayes 2010). This paper therefore identifies a tourism sector in the Queensland hospitality industry and explores the market coverage, challenges and solutions that

From both the hotel’s and the customer’s and behavior. It is essential both to segment the

Hotels were made popular around Perth region. Most were designed for the purpose of travelers or tourists accommodations, while others were for business concerns; though some preferred both. Regardless of the type of purpose, their establishment is for the sake of everyone who needs to be entertained. However, the preference of guests to choose a suitable hotel depends on its industry profile. They usually consider factors like price, services provided and accessibility to name the few. This essay will introduce and propose Pan Pacific Perth hotel by discussing its industry profile. Essentially, the discussion starts with how it was established, what are its features and probably would end to convince anyone why to choose Pan Pacific Perth hotel.

However, there are many contemporary issues that actually are connected with the service and function of hotels which is the subject of this research. There are clear-cut theories as well as implied theories related to the present-day questions on the topic of operation of hotel industry (Torres & Kline, 2006).

The modern world is changing so quickly with advances in technology and the the environment that many hotels have no choice but to change with

Evidence- The author has provided the evidence in the form of Ganco and Agarwal, 2009 to support this assumption. It is essential for every new firm to have particular experience in specific field which help them to survive and compete with other rivalry in the market.

With the development of social, also hospitality industry also have large change. Middleton and Lickorish (2007, p70) described UK’s hotel in the 19 century, unlicensed hotels and guesthouses, mainly built and offering less than ten letting bedrooms, they are provided all commercial accommodation in the resorts. The hospitality industry was poor, according to Middleton and Lickorish