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Gap Case Study Analysis

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Porters 5 Forces 1. Rivalry among competing sellers * No single competitor dominates the share of the market * All accounted for 39.4% of total market share in 2009 * TJX – 13.4% Gap – 15% Ross Stores – 6.9% Abercrombie & F – 4.1% AE- 1% * Top 4 sellers are competing to drive out market share, must deal with thousands of other smaller companies as well. * Set apart by their advertising, prices, and brand recognition (all varying among these 5)
Conclusion: Very strong rivalry

2. Power from substitutes * There are many companies selling multiple variations of the same types of clothes * Any style can be very easily copied * Brand recognition is only important to brand-focus …show more content…

* Forecasting Trends in fashion * This is most important because it helps the company gauge what the “next big thing” could be or which styles will be out. * This can make or break a company’s sales * Ability/resources to expand * With so many large markets available, there is tons of revenue to be made overseas. * Having the correct strategy and appropriate resources means the company is able to execute an international expansion. * Allows for a greater and more diverse customer base. * Outsourcing labor/ reduce costs * Outsourcing the labor in different stages (manufacturing, operational, etc.) allows for the company to save costs which can increase the profit margin and improve the financial situation. * This also comes with a difficult moral dilemma of choosing an appropriate equilibrium of cost-friendly and Morally right (choosing a country with lower wages, but fair working conditions). * Brand Recognition * This allows customers to relate with their products, the way it looks or popular trends. * This is also what sets the bigger companies (i.e. Gap, AE, A&F, from the smaller companies from breaking into the industry. * Brand loyalty * A very popular trend in this industry is the loyalty to one specific brand based on personal preference, political/ethical reasoning, pricing, or otherwise. * Being able to

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