Garena is the largest leading gaming platform in Southeast Asia and Taiwan, and it expanded its presence from Singapore to each of the countries within 4 years. This report seeks to understand the secrets of Garena in maintaining its unparalleled leadership in the gaming industry. With regards to the value chain of the gaming industry, Garena functions as an integrated developer, publisher as well as a retailer.
Garena moved from a focused differentiation strategy towards a broader scope while maintaining their differentiation approach. Customers were the key consideration in dictating their business level strategy, which resulted in both core competencies and value creation being customer-centric.
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External Environment Analysis
Macro-environment * Political segment:
Singapore had been ruled by the PAP (People Action Party) for the past 52 years since it won the first electoral victory in 1959. (Ming, 2011) Therefore, there are not many changes that would occur in the government side. While there is no government body controlling PC game content, the industry practices self-regulation; Organisations such as the Entertainment Software Rating Board give age and content ratings for the games.
* Economic segment:
Age structure of Singapore
| | Ethnic Group / Sex | | Total | 0 - 4 | 5 - 9 | 10 - 14 | 15 - 19 | 20 - 24 | 25 - 29 | 30 - 34 | 35 - 39 | | | | | | | | | | | | | | | | | | | | | | | | Total | | | | | | 3,844.8 | 183.3 | 205.7 | 226.2 | 255.1 | 266.9 | 255.6 | 296.9 | 305.5 | | | | | Males | | | | | 1,891.5 | 93.5 | 104.6 | 116.0 | 130.0 | 134.0 | 124.0 | 141.3 | 147.4 | | | | | Females | | | | 1,953.2 | 89.8 | 101.1 | 110.2 | 125.1 | 132.9 | 131.6 | 155.6 | 158.1 | | | | | | | | | | | | | | | | | | | | | | | | Chinese | | | | | 2,853.8 | 127.4 | 134.5 | 152.4 | 179.4 | 190.5 |
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Free Freestyle O.L Games 1 Free Free IKA O.L Games 1 Free Free Flyff O.L Games 1 Free Free RAN O.L Games 1 Free Free Ragnarok O.L Games 1 Free Free Crossfire O.L Games 1 Free Free Operation 7 O.L Games 1 Free Free Special Force O.L Games 1 Free Free Garena O.L Games 1 Free Free O2Jam O.L Games 1 Free Free Audition O.L Games 1 Free Free Perfect World O.L Games 1 Free Free Dota Lan Games 1 1,000 1,000 Counter Strike Lan Games 1 800 800 Plants vs Zombies Lan Games 1 Free Free GTA San Andreas Lan Games…
Case Study3720 Words | 15 Pages
with that kind of shame. A student says, When I started out this game I was fully amazed with the numbers of heroes you are to choose from. This has been very popular up to now. I do play this with my officemates and online also through the use of garena. I though first DOTA is actually the name of the game until I found out that it’s just a map based from warcraft 3 Frozen throne and you can also play different maps of Frozen throne like for example "fight of characters" try to play that, it’s also…
Example of Annual Report2223 Words | 9 Pages
Php 8 | C. Promotion Cyber Edz Internet Café promote their services thru posting outside of their building. Php 10 per Hour | Php 25 for 3 hours | Garena account is GOLD for free | D. Competitive According to the owner of Cyber Edz Internet Cafe his business is one of the most popular businesses nowadays, but they think that in the same business they compete they are in the middle because Their…