Garnier Fructis - Innovation

A political challenge for L 'Oréal is the requirement to conform to different government leadership styles in the various countries they operate within. They faced a decline in dermatology from its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects L’Oréal, as they are restricted with their use of certain chemicals such as Phthalates, which are carcinogenic (The Rules Governing Cosmetic Products in the European Union). L’Oréal is obligated to produce safe products that don’t contain any harmful substances (Sadik, 2013).

Personal Products Personal Product contributes to 30 percent of the total revenues. This segment is a high contribution segment. High volumes and economical prices were mainly responsible for the increase in this segment. However, the increase in prices and high inflation has impacted the growth of segment but with the presence of strong brands like - Pond‘s, Axe, Dove, CloseUp; Mass – Clinic Plus, Fair & Lovely; Popular - Sunsilk, Vaseline, Pepsodent etc across categories like - hair care, grooming, oral care, skin care, cosmetics & services etc will help the company to be the key beneficiary with the rising income levels and growing demand because of changing lifestyle. Therefore, we expect the growth of this segment to be at 17-20 percent. As the demands increases, we expect the HUL to charge premium for the products in these category as the major target customer for this segment is upper middle class and

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

Cosmetic companies that use all natural products generally don’t use animal testing to prove their products are safe for consumer use. The likeliness for someone, for example, to get acne, non-allergy based rashes, and drying of skin is near to none when comparing natural organic products to cheap chemically made drugstore products. Even if products from brands like Almay, Cover Girl, and Maybelline is in stock at local stores and bigger companies, it doesn’t mean that their products are automatically safe to use. According to the executive vice president of the Cosmetic, Toiletry, and Fragrance Association, “Are your cosmetic products safe? Cosmetic companies say yes, but the proof is hard to find. Under current law of the U.S Food, Drug Administration (FDA) cannot require companies to test personal care products for safety before they are sold. Instead, companies must ensure a product is safe. But they don’t have to tell anyone how they came to that conclusion, including the FDA” (Dezio and Wiles). Many companies have put chemicals on the market that eventually have been declared as dangerous. The senior vice president of the Environmental Working Group states, “Phthalates, chemicals found in nail polish, have been associated with birth defects in boys” (Dezio and Wiles). Therefore, explaining the crucial realization of that chemically based products are

There has been some controversy regarding L’Oréal Canada and their use of animal testing in their cosmetic products. For certifications regarding safety, we currently possess 86% of manufacturing facilities that are either OHSAS 18001 or VPP certified. (L’Oréal Canada, 2014) Safety is a priority for us at L’Oréal Canada to ensure that our products are safe for our consumers so that they can enjoy the beauty of our cosmetic products. Health Canada has stated that science has not advanced to the point where they feel comfortable banning

L'Oréal is a French cosmetics company, it was founded in 1909 by Eugène Paul Louis Schueller. The company is registered in Paris. It is recognized as one of the world's largest cosmetics companies. L'Oréal has developed businesses in cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfume and hair care. L’Oréal has been recognized by their beauty and health industry, for their commitment to business standards and

We all know there are beauty products that could improve our appearance, but there is a cost. It is dangerous to apply these chemicals to our bodies. There are plenty of tradeoffs that could be potentially harmful to us as well as our environment. Using the three sources provided, I can prove that today’s beauty products can be lethal.

Consumers are constantly changing, with the pressures of life and lack of time; we are becoming more of a spiritual society. Our concern towards the environment is increasing along with social responsibility. For consumers nowadays, transparency is something vital and they are increasingly aware of what ingredients make up a product. Men’s habits in regard to personal care has been increasing rapidly over the past few years and the trend is to continue, which will change the market. The anti-aging skin care segment is also growing due to the large population of baby

It has been estimated that the global beauty industry consisting of skin care worth $24 Billon; hair-care products valued at $38 billons and perfume at $15 billion is growing up to 7% a year (Economist, 2003). These numbers show the industry of beauty has proven to be lucrative over the years due to the need for that special hair and body products mixed with the wants of perfumes, body potions and etc. However, it is not just a good product that delivers results the customer is looking for, it is an overall experience that has become essential.

In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions

Many of the largest brands in beauty 's billion dollar industry are still continuing to test products on animals. Based on prior knowledge, there are various companies that do not test on animals. While there are big brand companies that continue to test on animals, like mice and rabbits. The purpose of this research is to examine the dangers of testing cosmetic products on animals, along with examining possible effective and safe ways to test products. Gathering information through qualitative and quantitative data from the internet, documentaries, and company reports, new articles, and interviews. All together the report should identify if there is a true difference in the different in the products on the market; enhance the knowledge; and precaution of the consumers.

The shampoo market has acquired significance in urban Indian homes since the 1960s. The market is conquered by dominant players such as Hindustan Unilever Ltd. and Procter & Gamble Company. It is expected that the market will continue to grow with more market players. The changing dynamics of rural people has resulted into substantial increase in the penetration level of the market for both existing and new players. Still the penetration level of shampoo market is low (14%) in Indian market (Indian Cosmetic Sector Analysis (2009-2012)). Urban markets account for 80% of the total shampoo market. The shampoo usage rate is increasing gradually due to decline in excise duty and the use sachet packaging. Sachet packet substantially increased the

Many cosmetic companies disagree with this though. They believe that these chemicals are not that harmful, or if they do know, they simply do not care about the potential issues or make up excuses, their bottom lines and profits are just too important to them. Looking into the chemicals to see if there are any side effects would cost them money; admitting that their products could be harmful could cost them money; figuring out

L'Oreal is a cosmetic company, which makes some of the world's biggest beauty products. L'Oreal's success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancôme Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.