When it comes to writing and speaking, there are many aspects that make up sophisticated rhetoric. There is the rhetorical triangle and the rhetorical appeals. The rhetorical triangle demonstrates who the author is, who the audience is, and what the purpose is. The rhetorical appeals are pathos, ethos, and logos. All of these together are core components. Gary Slutkin gave an argument at a TED talk titled Let’s treat violence like a contagious disease, and during his talk he exemplified rhetorical erudition. Slutkin is an epidemiologist, the founder of Cure Violence, and a physician trained in infectious diseases (Slutkin). All of these show his ethos. He is a man of great character that wants less violence. He is the author of this speech, …show more content…
His background is in studying patterns. During the lecture, there were slides of graphs that plotted out the course of homicides and the flu and pneumonia. Both graphed showed similar characteristics. Violence leads to more violence, and disease leads to more disease (Slutkin). He was able to connect disease and violence, which displays his logos. His pathos was demonstrated in his lecture, when he went into the story of women wailing and crying (Slutkin). Slutkin sounded monotone, but it still sounded sad. People were dying over disease that should have been prevented. The audience was emotionally invested. Everything’s an argument suggest to identify the target audience (Lunsford and Ruszkiewicz, 96). Slutkin was informing all the humans on the planet to join the cause of ending violence. At first, he was targeting violent areas in America, but Cure Violence got so big that countries started adapting the program, because of the success. The findings stated that gun shootings would drop from 40 to 70 percent (Slutkin). He clearly identifies his purpose as wanting to reverse the epidemics. He wishes to better the world, and make a difference. Lunsford and Ruszkiewicz declares that
The Rhetorical triangle is a typical reference to the three logical interests recognized by Aristotle which consist of ethos, pathos, and logos. In the Rhetorical Triangle is formed by three sections: Speaker, Audience, and Context. For the Speaker element, you have to ensure that the audience knows your motive in your writing. In the audience element, it is essential that you know who are audience is to avoid mistakes in communication. Finally in the context or message element, you need to address the following questions “How was your information delivered?” and “What types of arguments did I use?” To be successful in your writing you must incorporate all three elements from the Rhetorical Triangle into your paper.
In the articles Man Takes First Steps on the Moon by The Times, In Event of Moon Disaster by William Safire, The July, 16, 1969, Launch: A Symbol Of Man’s Greatness by Ayn Rand and, the picture Transported by Herblock they all develop a purpose. These texts interact among the speaker, audience, and a subject that affects the text . These texts show an appeal to ethos, which is greek for “character”, pathos, which is greek for “ suffering” or “experience”, and logos, which is greek for “ embodied thoughts”. These rhetorical appeals are techniques to persuade an audience by emphasizing what they find most important or compelling. The term rhetoric was found by Aristotle which later he used a triangle later called Aristotelian triangle. This triangle
Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.
Between the three rhetorical devices, ethos, pathos, and logos, I believe that the most influential and effective technique is pathos. This is because both ethos and logos rely on the idea that the audience has equal or similar moral standards or thought processes. Pathos appeals to the deepest emotions humans feel, whether they be positive or negative, and makes them seem even stronger. While ethos and logos build good arguments, pathos makes those arguments seem irrefutable, even if they are objectively weak.
Authors, people and writers over time have used the available means of persuasion and making sure that they include what the rhetorical situation is. In the four texts about the 1969 Apollo 11 mission that talk about the first humans that landed on the moon, all were effective due to them showing ethos, pathos, logos and soaps which are the rhetorical appeals that one has to use when making an argument in a rhetorical situation.
Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.
Rhetoric appeals is something that we use in our everyday life and sometimes without even knowing it. Sometimes it can be hard to tell which rhetoric appeals are being used by the speaker, but once you can identify them you cans see how the speaker is trying to persuade you based on what rhetorical appeal they are using. Many writers have use rhetorical appeals as a way to make make the audience feel what they feel, in an act to persuade them to once side. That can be seen a lot in persuasive writing.
The four texts that I have read seem to all use a variety of rhetorical appeals. After analyzing them, I noticed each had a speaker, an occasion, an audience, a purpose and a subject. Not only did they use “SOAPS” but they also used ethos, logos, and pathos to strengthen their speeches and to really connect with the audience. They proved that they’re credible, then they used sources and quotations and eventually they hit the audience with emotions.
Modes of persuasion are rhetorical appeals used in writing to persuade an audience (Worthington 58). The rhetoric appeals are divided into three categories; ethos, pathos and logos. Writers and speakers alike must have the ability to use the three appeals within a text to persuade a particular audience. Ethos refers to the author’s or writer’s credibility. The writer or the author has to establish his or her credibility for the audience to consider his or her views. Pathos is appealing through the audience’s emotions. As an author or speaker, it is important to create a certain sense of curiosity and imagination in the audience’s minds in order to have them identify with the speech’s or text sentiments. Logos is the most important of the three
Rhetoric gives you an avenue to tell a story from your perspective in a way that connects with the intended audience without having to be one hundred percent substantiated. This writing style is evident in almost everything we read from billboards to Internet ads and even political speeches.
In his article “If Technology Is Making Us Stupid, It’s Not Technology’s Fault,” David Theo Goldberg effectively informs the reader about the effects that computers in the home and school environment could have on the future education of the coming generations. Goldberg achieves this by executing defined organization and adding unique comparisons about the potentially crippling effects technology can have on a society when put into the wrong hands.
Rhetorical appeals are the basis of an essay if you either want to get your point across, or you want to persuade someone to be on your side of the argument. Using all three appeals to work together give the essay a perfect way to show the audience that your side is what they should choose. Ethos gives the credibility of the writer, pathos gives emotions to
When one argues a point, it is not to convince himself or herself, but to convince others. Luckily, success is easily achieved if the right approach is taken. To break things down, Aristotle’s Rhetorical Triangle helps guide the approach of an argument, based on the argument’s target audience. Aristotle believed knowing the target audience was the most important part to winning an argument. The Rhetorical Triangle outlines three different types of persuasive appeals: Logos, the logical appeal, uses facts and reasoning as support for an argument; Ethos, the ethical appeal, uses professional credibility and trustworthiness of the author to win an argument; and Pathos, the emotional appeal, uses emotional response from the audience to win them over. When used for the correct audience, it’s very clear that the persuasive appeals Logos, Ethos and Pathos, consistently help win arguments.
This type of appeal gives reassurance to the readers that what they are reading, did truly happen. Marjane Satrapi connects to her audience in “The Veil” through her words and pictures by using the three types of rhetoric appeals. First off, Satrapi starts her
Ethos, pathos, and logos! They are the three persuasive appeals that a writer utilizes to effectively convince an audience. These persuasive appeals can be found in Malala’s Yousafzai speech, The Sealand Lady’s speech, and in Mr. Turk’s video “Look Up”.