Gateway Inc. Essay

1061 Words5 Pages
Gateway Inc. Gateway, Inc., founded in 1985, started with two people working out of an Iowa farmhouse. With a "keep it personal, make it simple" philosophy Gateway, Inc. has grown rapidly since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250 company that has 19,000 people on its payroll and prides itself on building lifelong relationships with its customers.4 The company operates sales and technical support centers on four continents and has manufacturing facilities in the United States, Malaysia, Singapore, and Ireland.4 The following vision, values, and mission statements best state the core of this company, which has led to its great success: Vision: To be the leading marketer of…show more content…
tries very hard to portray themselves as a small hometown business. One of the many ways it does this is by using the spotted cow motif. Across the United States, the black spots on the white background will almost instantly be recognized as a Gateway product. Gateway also started the trend of creating personalized systems. Each system is personalized for each client, from the consumer to the large business customer. On average, 11,000 of these systems are built to order each day. Uniquely, Gateway sells PCs without the merchandise, which in turn gives the consumer more options.3 Another aspect that has helped propel Gateway to such success is the increase in global marketing. They have active markets in the United Kingdom, Ireland, France, Germany, Belgium, Luxembourg, Switzerland, Austria, Sweden, Netherlands, Japan, Australia, New Zealand, Singapore, Malaysia, and China.2 A mere five years ago, Gateways were only sold in three countries. A big factor in their seizing of the global market, is the opening of the manufacturing facilities in Ireland, Singapore, and Malaysia. Gateway has also recently targeted K-12 Schools and school-aged children with its new Your:)Ware for Education (SM) program. This program involves offering training, totally
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