Gatorade Persuasive Essay

For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

The fact that they used an African American kid for this commercial is highly prejudice. Prejudice is when a negative attitude is felt against an entire group of people (Schaefer 2015). This advertisement gives that image that all African Americans are drug dealing monsters. This type of imagery has led to discrimination against African Americans because they are looked at like they are criminals when that is not the case. Discrimination is when a group of people is denied the same rights and opportunities because of prejudice (Schaefer 2015). Something that is disturbing about this advertisement and the group that was behind making it, Partnership for a drug free America, is that they were funded by over two hundred major American corporations. These types of images that were played on television and backed by so many large companies show that institutional discrimination is a problem in this nation. Institutional discrimination is when a group of people are denied opportunities and their rights are taken away during the normal operations of society.

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also

Gatorade’s “Sweat It to Get It” campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks “Do you know what electrolytes are?” The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don’t Sweat It, You Don’t Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

Gatorade does a lot of promoting. They are online though YouTube ads, ads on sports sites like the NBA and their own official website. Gatorade is also the official drink of many sports organizations such as the NBA, NFL, USA basketball, US Soccer Federation, NHL, MLB, MLS, WNBA, high school sports

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned.

Attention Getter Energy drinks that we all consume and has slowly become a part of our life can have severe side effects. According to Lydia Zuraw from the food safety news in her article “Energy drinks increasingly causing health problems”, “In the US 80% of adults consume caffeine every day and an on average one intakes 200mg of caffeine everyday”. Talking about myself I have tried almost all energy drinks and I recently quit when the last time I was really tired but needed some work done I got two red bulls, they got me doing my work really fast but after an hour I was so tired that I could feel my heart racing like it would give up any time, when I reached home I fell asleep for more than 15 hours. That’s not only my story even my cousin was admitted to a hospital for days because his heart rate was more than average due to over

"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those

Focus/Thesis: Over the years soda has become a staple in our lives, and is unfortunately extremely toxic to our bodies. Which is why we need to make the effort to limit the amount we drink and make ourselves aware of the risks we expose to our health when choosing to drink soda.

The Pepsi Advertisement for the summer, featuring Sofia Veraga implies an overall attractive appearance. "Modern Family" star Sofia Vergara has been turning heads for most of her life. Since the age of 17, Veraga has been featured in serval Pepsi AD’s since the1980's, the Colombian beauty was shown in her first commercial showing off her curves in a skimpy bikini. While her career has moved on a lot since her first commercial, there is one thing which has barely changed, her outstanding figure. In her most recent advert for Pepsi the 40-year-old was shown with brown hair, brown eyes and tan skin wearing a blue woven hat and a blue halter top against a solid, in a lighter blue background. As well wearing bright red lipstick, eye makeup and earrings. then the actress has known for her shapely figure which is often the focus of media attention. The ad reinforces the idea that diet Pepsi is a drink for those who are concerned with achieving and maintaining a slim figure themselves.

Source: CDC, National Center for Health Statistics, National Health and Nutrition Examination Survey. Health, United States, 2002. Flegal et. al. JAMA. 2002;288:1723-7. NIH, National Heart, Lung, and Blood Institute, Clinical Guidelines on the Identification, Evaluation and Treatment of Overweight and Obesity in Adults, 1998.