Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.” Most likely, the first things that would catch a consumer’s eye are the bright colors exploding against the gray-scale background of the ad. Fiery orange …show more content…
The text on this ad is succinct and bold. Next to Bolt in large, black, capitalized letters is the statement, “Top off before take off,” with one word in each line. The “fire” streaks across the words and pieces of the letters appear to be breaking off and flying away. In the bottom right corner, “Gatorade Prime Energy Chews” are written in smaller bold, black letters. Below the name of the product in thinner letters is the sentence, “Bite-sized energy to help give you a strong start.” As if the image and larger text did not make the message of the ad clear enough, it is stated again for clarification. However, the ad does not claim to give an athlete the power to win or to be his or her only source of strength. It only claims to help the consumer start. At the very bottom, “Win from within” is stated in bold, white letters. The statement is trademarked, obviously Gatorade’s slogan, and further enforces the idea of using Gatorade products to win. In a few short sentences, the ad convinces anyone who takes the time to read it that success is ensured with the use of Energy
For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.
Persuasive techniques are used to grab the audience’s, to establish credibility and trust, to stimulate desire for the product to motivate us to buy, vote, give money. The Hungry Jacks advertisement uses bribery to help sell their product, while the McDonald’s advertisement uses the buzzword ‘new’. The key persuasive techniques that Hungry Jack uses are frozen coke only a $1,Free whooper, The Outlaw menu and the Hungry Jacks logo to attach people attention. The Mc Donald’s advertisement uses It’s a brand new burger”, Tasty Aussie lamb, All new Pattie and Only $4.95. The ‘buy one, get one free’ offer entices the audience to purchase the product as they get something extra in reward. Mc Donald advertisement using phrases words to persuasive people
The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the
When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness
The Gatorade sports drink was founded in 1965 by a group of university physicians at University of Florida after an assistant coached asked the why his football players were so affected by the heat. This lead to the discovery and invention of a carbohydrate and electrolyte drink to help replenish and refuel the nutrients lost through sweat and exercise. The University of Florida’s mascot is the Gator, which is how they came up with the name Gatorade. PepsiCo acquired Gatorade in 2001. Gatorade also has a 69.5% market share in sports drinks.
The Gatorade Company is mainly concerned with the manufacture and distribution of sporting equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of sporting equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of sporting equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade sporting equipment are purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focusses on the introduction of a range of Gatorade environmentally friendly brand of sporting equipment into the United States market.
Parents usually take their newborn baby in car rides when they won’t fall asleep, because the car ride is tranquilizing for them. I love traveling in planes and cars, I like the noise, it’s soothing. I’ve traveled to numerous places that are all magnificent. Some of them being cold, warm, sunny and humid areas. The most memorable places in the world, I’ve been to, include Monclova, Coahuila, Arlington, Texas and Bar Harbor, Maine.
The Gatorade Protein Shake ad is giving the readers the need to achieve, dominate, and a physiological need such as drinking. Drinking Gatorade Protein Shake is the best way to rebuild muscles and “Win From Within”. Many people may ignore the Gatorade Protein Shake ad, but the Gatorade Protein Shake ad shows passion, power, and achievement. Derek Jeter is considered to be one of the best baseball players to play the game and a proud supporter of the brand. When drinking Gatorade Protein Shake “Muscles Rebuilt Are Muscles Reborn”.
However the commercial shows that gatorade is a critical part to success. As long as you work hard and of course, consume their products which not only leads to hydration, but also prepares you to work harder, you will me more like a professional athlete. The method that the Gatorade commercial uses is very simple but very effective. This method is using big names in sports such as Lebron James, Richard Sherman, and others in commercials that air during sporting events. The reason why this tactic is so effective is because the audience that Gatorade is targeting is watching a commercial during a break from an NBA game. All Gatorade has to do then is air a commercial about basketball and they have the watcher’s
Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.
Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products, however, Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets, the company’s strategies for persuading those demographics and discusses the reasons why those strategies are so successful in persuading and have kept Gatorade in a class above all its competitors.
In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.
Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done
Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.
Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.