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Gatorade Advertising

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Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.” Most likely, the first things that would catch a consumer’s eye are the bright colors exploding against the gray-scale background of the ad. Fiery orange …show more content…

The text on this ad is succinct and bold. Next to Bolt in large, black, capitalized letters is the statement, “Top off before take off,” with one word in each line. The “fire” streaks across the words and pieces of the letters appear to be breaking off and flying away. In the bottom right corner, “Gatorade Prime Energy Chews” are written in smaller bold, black letters. Below the name of the product in thinner letters is the sentence, “Bite-sized energy to help give you a strong start.” As if the image and larger text did not make the message of the ad clear enough, it is stated again for clarification. However, the ad does not claim to give an athlete the power to win or to be his or her only source of strength. It only claims to help the consumer start. At the very bottom, “Win from within” is stated in bold, white letters. The statement is trademarked, obviously Gatorade’s slogan, and further enforces the idea of using Gatorade products to win. In a few short sentences, the ad convinces anyone who takes the time to read it that success is ensured with the use of Energy

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