Gatorade Essay

In this experiment, DNA was extracted from human cheek cells using Gatorade, soap solution, and rubbing alcohol. To do this, Gatorade was swished in the subject’s mouth vigorously for 45 seconds, and then added to soap solution and rubbing alcohol. This mixture was left to sit in ice water for two to three minutes. It was hypothesized that when cheek cells were placed into Gatorade, soap solution, and rubbing alcohol, that the DNA would be extracted, forming a stringy substance. This hypothesis was supported by the results of the experiment. After adding the alcohol to the Gatorade and soap solution, a semi-translucent, fibrous substance was formed.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

Gatorade is a company that has been making sports drinks since 1965. In 2001, they eventually branched off into making other sports nutrition products like energy drinks, energy bars, and nutrition shakes. Some of the company’s newest products include energy fruit chews. Gatorade advertisements reach millions of Americans every day, which undoubtedly increases their sales. My analysis will focus on a Gatorade ad featuring Dwayne Wade.

Gatorade has a big impact on sport culture in America. From fans, athletes, and sponsors this drinks has become the symbol of American sportsmanship. In the early era many players would drink Gatorade to refresh themselves before continuing to play. By the mid-1980’s Gatorade changed its position to shower coaches and players after victories. This drink would revolutionize the entire sport world. By the 21st Century teams across the world would use Gatorade to celebrate. In America many teams and players are sponsored by the Gatorade Company to use their product and name new flavors after themselves. By far Gatorade is the official sport drinks of many sports, such as football and soccer.

Gatorade is a company that manufactures sports nutrition products, and they usually have different athletes

PepsiCo has 6 divisions, North American Beverages, Frito-Lay North America, Quaker foods North America, Latin America, Europe Sub-Saharan Africa, and Asia, Middle East, North Africa. Gatorade falls into the North American Beverages division. Within Gatorades brand name there are a few product lines, The G-Series, Endurance, and Equipment lines. The sports drink is part of the G-series which is based on three steps, prime, perform, and recover and is part of the perform step.

The commercial I chose was very influential for me but might not be to everybody. The commercial that I ended up picking to write this essay about is a Gatorade commercial of a couple of the biggest names in the National Basketball League, also known as the NBA.To begin this commercial, Kevin Durant goes to shoot a layup and Dwyane Wade, a player from the Miami Heat in this example, comes out of nowhere and blocks his shot to win the game for the Heat. It turns out that the close game situation was just a dream or rather a nightmare that Kevin was having. Immediately after having this dream, the superstar athlete goes and trains vigorously all while periodically consuming Gatorade products that range from eating energy chews to  drinking the actual Gatorade making the customer think that drinking this specific brand will make you better or more like the athlete Kevin Durant. After continuous training, Kevin finds himself in the game situation once more. However, this time it was different but the situation was the same.

After so many years of repetitive advertising, Gatorade is the name that comes to mind if someone thinks of energy drinks. Consumer visualizes it as a product that meets his goals of extra stamina, energy and efficiency. Some customers buy multi packs of products for value. Buying in bulk results in additional discounts for the customer that leads to continued association with the brand, where Gatorade is a conditioned stimulus and six-pack buying is a conditioned response.

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

The Gatorade Company is mainly concerned with the manufacture and distribution of sporting equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of sporting equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of sporting equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade sporting equipment are purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focusses on the introduction of a range of Gatorade environmentally friendly brand of sporting equipment into the United States market.

Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowing consumers to become aware that Nike has this new product. In order to establish brand recognition, there needs to be a capture of market shares in the sports drink segment. This will mean the product, Nike Go, will be well known

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca