D1 Unit 3

This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the “meaning “(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning “available to the consumer in a material form”(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only

“Is it in you?’’ Gatorade Without Gatorade would it is safe to have long hour practices? Gatorade, the history, science, and technology that saved athletes from dehydration.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

Gatorade is a company that has been making sports drinks since 1965. In 2001, they eventually branched off into making other sports nutrition products like energy drinks, energy bars, and nutrition shakes. Some of the company’s newest products include energy fruit chews. Gatorade advertisements reach millions of Americans every day, which undoubtedly increases their sales. My analysis will focus on a Gatorade ad featuring Dwayne Wade.

Operant conditioning (sometimes referred to as instrumental conditioning) is a method of learning that occurs through rewards and punishments for behavior. Through operant conditioning, an association is made between a behavior and a consequence for that behavior.

Operant Conditioning Theory by B.F. Skinner is a psychological manipulation using rewards and punishments to enforce positive behavior. It uses an individual person’s response to events or stimulus. When a particular Stimulus-Response pattern is rewarded, the individual is conditioned to respond. The distinctive characteristic of operant conditioning is related to previous forms of behaviorism. The Operant Conditioning theory comprises of neutral operants, positive/negative reinforcers, and positive/negative punishers. Through these factors, we get the desired behavior of our subject because they do not want to be punished for under performing so they do what they’re told to or do more of what they were assigned to to receive positive stimulus

I was wondering if you could contact the residents in 1103 about their two dogs barking?

Tuskegee – The doctors violated this principle by not informing the study subjects of the details of the study itself. The subjects were informed they were going to be treated for “bad blood” (CDC, 2015). At the time “bad blood” could have meant syphilis or it could have meant anemia or fatigue. None of the patients received treatment to cure their illness. Additionally, none were ever informed that they were in fact part of a study to document how syphilis progresses when left untreated. These were autonomous men who had vital information withheld from them while being subjects in a research study.

How can instrumental conditioning help Tiana it could help her get help for her substance abuse with heroin and alcohol, by recognize the problem she has and not blaming other for her problem and take responsibility for her own action. As her counselor I will put a plan together for it could work on the heroin use and alcohol consumption I will try the trial and error learning which,” involves attempting to solve a problem by trying various responses, sometimes at random, until one produces the desired outcome” (Terry ,2018). Such as if outpatient better for Tiana then inpatients. As Tiana counselor I need figure out which program is better for her. There are several programs that I could get Tiana in to help her resolve the

Staying hydrated is one of the most important parts of physical activity. In Clinics of Sports Medicine, it explains that “Maintenance of water and electrolyte balance is important for sustaining cognitive and physical performance. Dehydration degrades morale and desire to work. Body water deficits of as little as 2% body weight can impair physical performance. Water deficits of 5% to 7% body weight are associated with headaches, dizziness, and apathy” (Latzka, Montain 1). To prevent dehydration and its effects a medical team created Gatorade for the University of Florida’s football team in 1965. Since then, there has been a large market of beverages to hydrate athletes and improve performance. In Sports and Energy Drinks: Answers for

The idea of Gatorade was first created by the University of Florida assistant football coach when he was curious as to why many of his players were affected by the heat and contracted heat related illnesses. He worked together with a group of physicians from the university and discovered two factors as to why the players were feeling like this during practices and games. They found that the fluids and electrolytes the players lost through sweat were not being replaced and the amounts of carbs in the players’ bodies used for energy were not being replenished. They then went to the lab and came up with a “balanced carbohydrate-electrolyte” beverage called Gatorade that would replace the key components lost during sweating and exercising (Figure 1).

And example of operant conditioning is the training of rats to press a lever in order to obtain a food reward. The pressing of the lever (conditioned response) is associated with the food reward (unconditioned stimulus). After a training period, the rat will show the conditioned response of pressing the lever even without the presence of the unconditioned stimulus of the food.

Gatorade is the juggernaut of sports energy drinks in that it is that leading choice for athletes and teams in professional sports. It claims to “refuel” and “replenish” an individual who loses vital nutrients during vigorous athletic training, most commonly do to sweat. In my personal opinion I believe it most certainly could achieve what it claims to do based on the nutrition facts on the back of an average 20 once Gatorade bottle. By knowing that Carbohydrates is the way our body gets energy, I can judge that the 38 grams of Carbohydrates in Gatorade is going to successful in terms of providing energy. Unfortunately, I am not a scientist so I look to scientific journals to further investigate the claim that Gatorade makes.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Operant conditioning developed by Skinner is one of the learning methods according to which the likelihood of behavior is increased or decreased by the use of reinforcement or punishment. In case of positive reinforcement a certain behavior becomes stronger by the effect of experiencing some positive condition. In case of negative reinforcement a certain behavior becomes stronger by the outcome of stopping or staying away from some negative condition. In case of extinction a certain behavior is becomes weaker by the outcome of avoiding to experiencing some positive condition or stopping some negative condition.