Gatorade Experiment

When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an energy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila & Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

The purpose of the experiment was to help us better understand how water, Coke and Gatorade effected the renal system. The goal was to test and see if my hypothesis were correct regarding the urine specific gravity, urine flow rate, and presents of reagents using the Labstix. My hypothesis for this experiment was that the Gatorade drinkers will have the highest urine flow rate and that non-drinkers would have the highest urine specific gravity. Water is hypo-osmotic and coke contains a high amount of sugar making it hyperosmotic relative to plasma. Gatorade consists of large amounts of electrolytes making it iso-osmatic relative to the plasma. Based on these characteristics of the consumed substances, we are able to study the hormonal effects on the average UFR and USG.

This study focuses on the effects of ingested caffeinated energy drink compared to placebo in three different sports, rugby, soccer, and volleyball. Each sport had a dissimilar number of participants, including male and female. The effects were analyzed under different circumstances in each sport performed. A few materials were used during the activities to monitor precisely the changes in all participants’ bodies. This study illustrates significant positive changes and improvement in all participants’ performances when they ingested a caffeinated energy drink.

My hypothesis is that powerade would give that boost to make runners run fast. 10 runners are placed in a track to do a 2 mile run. 5 of them would be given powerade to drink in the mile mark while the other 5 are not given anything. The 5 runners that drank the powerade ran 2 miles in 10 minutes while the other 5 runners that didn’t drink anything ran the 2 miles in 12 minutes. As a result powerade helped the runners run faster for their times were faster than the ones that didn’t drink it.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

Now, first up on the imaginary and minuscule chopping block is the electrolyte. This mysterious thing inside your body. The thing that all those sports drinks will replenish. If it’s so important, why does almost nobody know what they are? What is an electrolyte? Well, an electrolyte is the ionic form of elements, like sodium, chlorine, and magnesium. To quote Nate Morrow’s article about electrolytes, “Any fluid that conducts electricity, such as this new saltwater solution, is known as an electrolyte: the salt ions of which it’s composed of are known as electrolytes” (2013, Pg. 1). Electrolytes are, at their most simple and easy to understand form, ions that help maintain the body. There are many different electrolytes, but there are several main ones in a

Electrolytes are salt minerals that conduct electricity and balance essential body fluids. Electrolyte imbalances, from dehydration or excessive sweating, can have serious health consequences. Gatorade contains sodium, potassium and chloride to help replenish lost electrolytes and keep your body running smoothly and efficiently, especially during exercise and

As well, sport drinks have the ability to provide a subject with an increased amount of endurance for their exercise. One reason why sport drinks have this capability is due to the carbohydrates found in the beverages. These carbohydrates exist as either of two sugars, sucrose and glucose-fructose, which provide the energy for the body that makes sport drinks better to use during exercise than water (Tsintzas 155). Carbohydrate consumption allows athletes to work harder for longer periods of time and to feel better while doing the exercises. A recent study determined that runners who had only water to drink lost speed during the race compared to those who had sport drinks. Also, performance time was faster in runners who consumed the sport drinks as opposed to water. It was only during the final 17.2 kilometres of the race that the performance times began to differ and the runners who drank the sport drinks ran faster (Tsintzas 156). Furthermore, the exercise intensity was higher towards the end of the race from those runners who had the sport drinks. As with most performance enhancing implements, sport drinks have potential drawbacks.

Introduction The objective of this experiment is to figure out which drinks replenish the most electrolytes throughout your body. An electrolyte is any various ions, such as sodium or chloride, required by cells to regulate the electric charge and flow of water molecules across the cell membrane (Kleinedler, 254). Electrolytes are important to your body because if electrolytes weren’t present in your body, then you wouldn’t be able to keep the balance that is so important for the normal function of your cells and organs (Stöppler, 2015). The reason why the experimenter decided to do this experiment was because he has an interest in the replenishment of electrolytes and how they can affect your body.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Each trial consisted of two hours of steady state cycling at 70% VO2 peak immediately followed by an all out time trial. Study A compared placebo (no caffeine), caffeine before the trial (precaf), during trial (durcaf), and cola as a replacement for a 6% CHO (carbohydrate/sugar) sports drink just before the final time trial. Study B was similar to study A, but moved up the cola drink intake to allow the athletes to consume the cola at a rate that simulated race conditions. Study B also compared decaffeinated 6% CHO cola (control), caffeinated 6% CHO cola (Caf), decaffeinated 11% CHO cola (extraCHO), and caffeinated 11% CHO (Coke). This allowed determination of whether effects were from caffeine, increased sugar content, or some combination.

The pertaining research involves the electrolytes in drinks. “Electrolyte” will be defined and its description of what they do, what they are, and how they help people will be further explained. The intention is to establish the efficiency of sports drinks and orange juice and then compare them. The pros and cons of both the orange juice and sports drinks will be elucidated through the research. Other drinks consumed after exercise will also be researched and their efficiency will be explained.