Gatorade Swot Analysis Paper

Starting with product, Gatorade's core strength is the advanced research & development dedicated to the mix of electrolytes, advanced minerals and ingredients that when combined create a highly effective and differentiated beverage. Since the initial discovery of Gatorade, the company has continually invested in the core intellectual property of the ingredient mix to branch into adjoining

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain

Gatorade is a company that manufactures sports nutrition products, and they usually have different athletes

PepsiCo has 6 divisions, North American Beverages, Frito-Lay North America, Quaker foods North America, Latin America, Europe Sub-Saharan Africa, and Asia, Middle East, North Africa. Gatorade falls into the North American Beverages division. Within Gatorades brand name there are a few product lines, The G-Series, Endurance, and Equipment lines. The sports drink is part of the G-series which is based on three steps, prime, perform, and recover and is part of the perform step.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,

But the message that Gatorade is promoting is a notice of encouragement to young women with the help of Serena and her baby girl. To her this message is important.

Gatorade was invented for several reasons. It all started with Florida's football coaches realizing their players were being seriously affected by the heat. So the Coaches went to physicians and asked why there players were being affected by the heat. The physicians soon realized the players were losing fluids and electrolytes through sweat. So the researchers took that evidence into the lab and made a

Strengths: * Sports drinks one of the fastest growing categories of the beverage market. * Healthy and active lifestyle. * Higher levels of income and education. * Easy to carry to the gym and playing field/court. * Isn’t carbonated. * Easy to ingest and digest. * Excellent source of antioxidant vitamins and minerals.

Powerade is an isotonic beverage manufactured by The Coca Cola Company. It was first introduced to the market in 1988, and was released globally in 1993. Powerade’s primary competitor is Gatorade manufactured by PepsiCo’s. Powerade was introduced to compete with Gatorade. Powerade got its name as it has 33 percent more carbohydrates than its competitors; since carbohydrates provide energy they give more power to muscles, hence the name Powerade. (Introduction stage) When Powerade was first introduced it was meant for athletes. The formula had to be reformulated because of its bad taste and problems with the ingredients. This resulted in a major loss of sales for the company. Because the product was marketed more towards athletes not many people were purchasing it. (Growth stage) Once Powerade formula was remade sales increased by a lot. After becoming the official drink of the Olympics sales grew as well because everyone wanted to be affiliated with the Olympics. The company also increased its advertising and soon enough Powerade became a household name. (Maturity) Powerade reached its peak in 2010 with sales reaching an all-time high of 685 million dollars in sales. Powerade’s major competitor is Gatorade, and while Powerade is extremely popular it was never able to out-compete Gatorade in terms of sales. While Gatorade has no problem staying relevant in the Sports drink industry it has difficulty competing against Gatorade. (Decline) Gatorade has not reached this stage

The highest percentage of the company sale is as a result of making impulse purchases; hence this requires a good point of sale support team. The market is very competitive. There are a couple of competitors that offer the same products as Gatorade, for example, MW, M.I.T and A.U.I. The experience that the firm has in the

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowing consumers to become aware that Nike has this new product. In order to establish brand recognition, there needs to be a capture of market shares in the sports drink segment. This will mean the product, Nike Go, will be well known

For Quaker: Economies of scale and higher penetration for Gatorade (increase in sales, points of sale, geography), especially in cold channels. Synergies between the two brands in cold and warm channels, and geographic presence as well as the combination of corporate and entrepreneurial mindsets.