preview

Gatorade 's Frozen Ice On A Stick

Better Essays

Gatorade’s Frozen Ice on a Stick
Kimberly Bennett, Erica Bredensteiner, Janet, & Katie Rednoske
MKT/421
December 8th, 2014
Frederick Beiermeister

Gatorade’s Frozen Ice on a Stick
Gatorade was originally produced in 1965 by a team of researchers at the sports laboratory of the University of Florida while trying to discover why players were getting sick after competing. The name Gatorade originates from the drink being tested on the 1965 Florida Gators football team. In the 1970’s Stokely-Van Camp agreed to produce, market, and distribute Gatorade. The Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001. Gatorade products were made available for sale in more than 80 countries as of 2010, and are PepsiCo 's 4th-largest brand, on a worldwide scale. According to “Gatorade Heritage” (2014), they determined “the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished.” The researchers decided to formulate a drink that would replenish the body of athletes. Since the making of the beverage, Gatorade has improved their drinks and added new products such as powders, protein bars, gum, and energy chews. Today we bring you a new product: frozen ice on a stick. In this proposal we will describe the product in detail, conduct an analysis, discuss and determine our target market, their needs,

Get Access