Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
May 17, 2010
In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage.
Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re-evaluated their current business model and has…show more content… Knowing that they must make these changes to help offset some of the rising issues with the union, the firm will offer a 15% retention bonus and a commitment to raise salaries over the next three years (University of Phoenix, 2010). Communicating to the employees that these short-term sacrifices will benefit in them in the long-term is a challenge and will require the creativity of the organizations leadership.
Stakeholder Perspectives/Ethical Dilemmas The stakeholders for Global Communications can be divided up into four groups. The first group is the stockholders. The stockholders have lost money over the last three years because the firm’s stock price has depreciated. This decline in stock prices will force shareholders to sell their shares of stock, thus continued decline in stock prices could force the company out of business. The second group is employees. The employees are at risk of losing their jobs because of the outsourcing of future services. A majority of the employees believe that Global Communications is behaving unethically and strongly oppose the outsourcing of domestic jobs. The third group is management. The change is strategy and the task of implementing these changes will be a challenge. The possibility of losing loyal employees whom no longer trust the company, pending litigation from the union, lack of technology,