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Dental Research Essay

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Introduction
Georginelli Dental Research (GDR) was a global company with production facilities in the United States, Europe and China. GDR place much of its marketing emphasis on education and research. Moreover, the dentist who practice their research in the GDR research institute, they are GDR brand loyal and prefer its product over other brand. The company wanted to retain its market share in dental imaging through digital advances so as to cautiously get its profit margin in film sales. Angelo Bella (the project manager) attempted to commercialize a new dental film scanner under the Bart Film Scanner name. The objective of the company is to introduce a low cost film scanner that could provide a bridge to huge tread of digital imaging …show more content…

He is working on this project as a passion and will do all the best to bring Bart film scanner idea at low cost and high profit volume into reality.
3. Should GDR and DIS employees be exchanged throughout the project?
I think that it would be very beneficial for both companies GDR and DIS to exchanged employees for the success of the project. Dental Imaging Systems (DIS) manufactured low-end scanner, its technology can benefit the company to built low end scanner and DIS is not a direct tread to GDR since its name and reputation is not well known in the market. DIS can take benefit by learning business tactic and business strategy to build its market portfolio.

4. If GDR’s phases-and-gates process is followed, should representatives from DIS attend gate views?
Yes, it is very important for both team members to fully understand the project and identify the need to make the project successful. For that they need to share * Mission: Launch of Bart to coincide with the introduction of a new line of dental films, which allow GDR to generate cash revenue. * Goals: is to develop, design and launch a low cost scanner with high profitability in less than a year. * Roles and responsibilities: Each team member should clearly know their role and responsibility that what is expected from them. * Ground rules: there should

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