Ge Energy and Ge Healthcare

By the mid-1990s it was clear that the “Work-Out” system was having a profound positive impact on GE. Teams, innovating and working without traditional limitations was saving the company.

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales.

1. How does PPLS create value for its customers? What are the critical risks that it has to manage well?

The key issue facing GEHS today is that despite high potential growth in both the developed and developing markets traditional B2B marketing lines are slow; the buyers control the power and the end consumer (patients) sees GEHS and its competitors as “faceless” corporations and their countries health care services as lacking. End users want cheaper, better quality, and more accessible healthcare and GEHS wants to grow market share and improve reputation.

GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar

The major issue that companies have is competitive both advantage and sustained, the difference is that competitiveness with any IT alignment is that competitive advantage can be attained while and sustained was described as a luxury for most businesses but is now viewed as essential for corporations in the industry to that want to keep up with the current trend and still continue to maintain their status in this continuous changing market. As the healthcare business endures the most key conversions to their systems, the advantages for verifying the suitable IT assets in doing this it will give the company longer productive ((Bradley, Pratt, Byrd, Outlay, & Wynn, 2012). As changes to the IT innovation in the healthcare system, the people and organizations who have invested have the chance to take part in debates as to what is operating and what is not performing as designed ( Frisse, 2009).

1. How does PPLS create value for its customers? What are the critical risks that it has to manage well?

* GE wanted to build new businesses platforms based on technological leadership, commercial excellence and global expansion to gain market leadership.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Question 1: How can an effective Customer Relationship Management program be used to identify, retain, satisfy and retain customers?

Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).

5. RELATIONSHIP MARKETING: In this competitive era, companies are always looking for ways to develop and maintain a long lasting relationship with customers, employees and even suppliers. Relationship marketing is two way traffic; it goes beyond just making ‘sales’ and companies are beginning to realize. Good relationship with customers is a strategic weapon for any company, this is because long term customers buy more, do referrals and give back valuable and truthful feedback. Keeping a customer requires an extra effort. According to the founder of Walmart: “There is only one boss, the customer, and he can fire

GE was entering a new generational era, one where technology is at the forefront of growth and adaptation. Immelt identified Technology as one of GE’s major drivers for future growth which was signaled by his expansion of GE’s R&D budgets. He shifted the importance of Technology within GE by focusing on the R&D projects that offered large scale market potential, reffered to as “Imagination breakthroughs”.

2. Then we need to understand the customers with whom we have been successful and why.