Ge Healthcare Case Analysis

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Dion Giannoukos Monica Chartier Khushboo Thakkar Jaya Singhal 2/17/16 – GE Health Case Analysis The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification. The midwives in Indonesia…show more content…
The three focal criteria for Healthymagination is on 15% improvements in cost, access, or quality. After looking at the other options, we found it would be either A. Uncertain we could achieve that level of improvement in any of those three areas or B. that we wouldn’t be able to definitively correlate the improvement to the device. The Omega system posed the possibility of improvement in all three of these areas. Cost: This would be the most difficult to measure, and since GE would have no control in setting price for service, it is unclear if there would even be an impact in this. That being said, however, if the Omega device grants the ability of midwives to perform diagnostics that would otherwise require a hospital, we can say the cost savings of using a midwife vs. going to a hospital were related to the use of the Omega system. Quality: As we mentioned before, Indonesia ranks poorly on infant mortality with a need for better options and equipment for midwives to change that. Thus, if we were to launch the Omega system in Indonesia, and follow up data suggests a decrease in child mortality, it could support the notion that the Omega system was responsible for the increase in quality of
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