Ge Imagination Breakthrough

1036 Words Oct 12th, 2012 5 Pages
GE Imagination Breakthrough

Q : 1 What is your evaluation of Immelt’s new organic growth strategy? Why change GE’s existing successful strategy? Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate?

What is your evaluation of Immelt’s new organic growth strategy?
Answer: Immet’s new organic growth strategy is made up of following elements: * Technical Leadership – Immelt identified technology as a key driver of GE’s future growth and emphasized the need to speed up the diffusion of new technologies within GE and turn the corporate R&D into an intellectual house. * Internationalization – GE’s major opportunities for organic growth
…show more content…
* Earlier GE strategy was not customer focused. * Immelt wanted to use GE’s size and diversity as sources of strength and to drive growth by investing in places and in ways that others could not easily follow. * GE wanted to build new businesses platforms based on technological leadership, commercial excellence and global expansion to gain market leadership.
Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate?
Answer: Yes, company can outperform the underlying economic growth rate by * Geographically diversified business verticals. * Exploring uncontested market area. * New product development * New technological innovations * Gaining early mover advantage based on innovations. * Being focused & realistic * Going ahead only with viable projects which add to bottom line.
-------------------------------------------------

Q : 2 Is Immelt betting on the right things to drive growth in GE ? Can he hope to change a company whose growth was driven by acquisitions and productivity improvement into an organic growth company dependent on innovation, entrepreneurship and risk taking particularly in such a large complex performance driven corporation?
Answer:
2a: Yes, Immelt is relying on ‘technological leadership, commercial
Open Document