Ge Matrix

Multinational corporations can be divided into three broad groups according to the configuration of their production facilities:

16. A ____________ is a business in which a multinational company owns 100 percent of the stock. A. joint venture B. strategic alliance C. wholly owned subsidiary D. franchising operation 17. Firms following a global strategy strive to offer ______________ products and services as well as locate manufacturing, R&D, and marketing activities in _____________ locations. A. a wide variety of; several B. a wide variety of; few C. standardized; several D. standardized; few 18. Recent trends that might lead managers of multinational corporations (MNCs) to adopt a more decentralized strategy for their operations would include all of the following except A. customers' needs, interests, and tastes are becoming increasingly homogenized or similar. B. consumers around the world are increasingly willing to trade off idiosyncratic preferences in product features for lower price. C.

A multinational corporation houses other offices and factories in different countries and regions (Investopedia.,2014). In addition, these corporations tend to have a centralized office where global management is carried out. Becoming a multinational corporation has the advantages of vertical and horizontal economies of scale as well increased market share due to the increased outputs (Investopedia.,2014). To contrast these corporations can be portrayed as entities that seek political and economic control. While this perception is not always the case it does occasionally occur because big businesses can impact the countries they are in.

(2012). Chapter 7: International Strategy. In G. G. Dess, G. T. Lumpkin, A. B. Eisner, & G. McNamara, Strategic Management (pp. 257, 259-260). New York: McGraw-Hill/Irwin.

5) Increase of Sales Promotions - by encouraging the staff to get involved with these promotions, this will bring many financial benefits to the organisation.

Retention of key employees, improving controls, procedures, streamlining processes, rewarding ideas to "kill stupid rules" and improve customer experience. TD trains employees

J., & Ghauri, P. N. (2015). International business strategy: theory and practice. London: Routledge, Taylor & Francis Group.

efficiently than if either firm attempted to do so on its own. The role of strategic alliances in shaping the

As argued by Eaton (2001), globalization is an enterprise management feature, which increases liberalization of international trade and international competition. Needless to say, nowadays most of senior managers tend to plan their companies to go worldwide. In the early 1970s, M&S expanded its international operation to purchase a 50 per cent shareholding of three Canadian companies for the first step. In November 1997 the company announced a 2,100 million GBP plan for global expansion which would be across Europe, the Far East and the Middle East (Bevan, 2002).

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (1999). Strategic management: competitiveness and globalization (3rd ed.). Cincinnati: South-Western College Pub..

Some key points on how Multinational corporations ( MNCs) such as BHP Billiton internationalize and enter new markets.

This chapter gives an insight on international strategy and how innovation plays a critical role for Multinational Enterprise

benefits, such as cost, control and business processes delivery time for the organization. In addition,

In this paper the multinational corporation boom and its reasons are investigated and then the challenges which these corporations encounter will be discussed.

Business Strategy approach: - this is based on the idea of Pragmatism (Welford and Prescott, 1994) with the company making trade-offs between a number of unstable decision to internationalize and the way it adopts to do so Reid (1983) argues that foreign expansion is contingency based and