Geek Squad Marketing Case Study

Attention Getter: In 1984 the first cd play or “Walk-man” was released. The first laptop came out in 1982 and cost a mere $8,150 which comes out to $19,630 today. In 2001 the first smartphone was released. All of these devices since have been outdated and updated. And the company that runs them all is Apple Co. And Apple would not be where it is if not for the mastermind behind it all, Steve Jobs

Over the years smartphones including the iPhone have improved giving them a better design and more capabilities. Now cell phones are able to access the internet, film 4k videos, and have high-resolution displays. Smartphones have become a huge part of the life of Americans. Another way that Apple changed the way that Americans communicate was by releasing the iPad.

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

Technology has improved tremendously over the years. Years ago, technology wasn’t even a thing. We used other resources besides google or wikipedia. Nowadays, technology is basically all we use. In our homes, on the road, in a different state, we use it mostly everywhere.

Best Buy Co. is a leading global producer of electronics, technology and home office products, appliances, and related services such as service contracts, technical support, product repair, and installation services. The company offers its products and services directly to consumers, small businesses, and educators on both domestic and international markets. The domestic segment includes but is not limited to such brand names as Best Buy, Best Buy Mobile, Magnolia Audi Video, Geek Squad, Pacific Sales, and Napster. Retail store and e-commerce operations in Canada and Mexico represent the international segment of the company. In Canada Best buy Co. is known under such brand names as Best Buy, Best Buy Mobile, Cell Shop, Future Shop and Geek Squad when the Mexico’s affiliates operate under the brand names Best Buy, Geek Squad, and Best Buy Express. International stores, similarly to U.S. Best Buy stores, use an operating model that involves inventory management, customer relations, human resources training, and merchandise display.

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Apple’s introduction of the iPad in 2010 was met with excitement. Sales for iPad tablets rocketed to over 250 million units sold by 2015. Apple is known as an innovator of new ideas and products; from being the earliest producer of widely used personal computers, mp3 players, cell phones, and smartwatches. Apple, with the iPad, was the first company to successfully mass produce and sell consumer friendly tablets. Every generation of the Apple tablet has brought new technology and innovation. The original iPad when introduced could take photos, play movies and music and wirelessly connect to the internet. Using the high visibility of its brand name the company plans to sell its 9th generation tablet, Ipad Pro, next month to a hungry consumer audience.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

The iPhone and iPad gained Apple serious ground in the technology battles that has been raged on in the past decade between Microsoft and itself. Microsoft has once countered with their own tablet with help from companies like Samsung. As technology continues to advance and more companies dive into the technology market, there will be more examples of new ideas that progress the business as whole. All I know is there are many interesting and fascinating ideas still on the rise for consumers and businesses alike.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Currently in 2014, the iPhone offers over hundreds of thousands of apps that make almost any task user-friendly. They also have the most advanced technology compared to other app markets (“iPhone” 1). This did not just happen quickly. There was not an App Store until a year after the launch of the first iPhone. It is mind blowing to believe that the iPhone 5s has LTE mobile broadband, while the first iPhone in 2007 did not even provide 3G (2). In about five years, Apple's iPhone developed greatly when it comes to the technology within it. Also, the outside features went through modern enhancements, including change in appearance from the original, and getting slimmer with each new generation. Throughout time apple will continue to

Apple, Inc. (Apple) delved into relatively new territory in 2013 by releasing two new versions of their smartphone, the iPhone. This was the first time they released two versions of their smartphone in the same calendar year. This dual or multi-release strategy is not completely new for Apple, as they have previously released multiple versions of a product type from the same family as early as 1979. That year, Apple, then known as the Apple Computer Company, released three versions of their Apple II computer: the Apple II Plus, Apple II EuroPlus, and the Apple J-Plus. As recently as 2012 Apple released two models from their iPad family, the iPad Mini and the iPad (4th gen). It should come as no surprise that during September 2013

Let's go back in time... It's 2007, the iPhone is just being introduced. Before the iPhone was released do you remember the phones that were used? Our interactions were dramatically different. Do you remember having to click 3 or 4 times on your flip phone just to find the right letter? Do you remember the first iPhone and how slow it was compared to today's phones? The world was a different place. Thanks to innovative companies like Amazon, Apple, Google, Facebook, and others we have been able to experience things that we couldn't possibly have envisioned.

G-Computers is designed to help people with IT issues and its job is to provide technical assistance to different corporate and retail sectors across the country. It not only proffers consultancy but also enterprises solutions along with networking which includes sales of hardware and software as well. G-computers is a well-established and one of best rated solution provider of Pakistan. It has always been the hallmark of excellence and perfection since its inception. G-Computers is a proactive and reliable company which always meets the need of its customer. With a consummate portfolio and an array of products and services G-Computers provides round-the-clock solutions to its customer, which range from strategic planning to its application. We not only proffer strategies but also solve the problems of our worthy customers with innovative applications, expertise and best possible products. G-Computers has always been the paragon in the world of technology and it’s because of our keen services that we have become Pakistan’s leading ICT solution company, serving with a considerable success a number of industries. Our capability, Quality Systems, Processes and exertion are just to convey the most applicable and reliable solution to the problems of our Client. Our Corporate logic has persistently looked to apply the best-practices to viably address various sorts of challenges by leveraging the most recent from the sphere of technology, and our task it to create coordinated