Geek Squad: Marketing Plan

Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.

Best Buy Company Incorporated, better know as Best Buy, is a large US based retailer of consumer electronics and services. Best Buy has a large presence of traditional brick and mortar stores in addition to a large online retail operation on their website. According to Gale Business Insights, Best Buy has recently expanded with new store locations in Europe, Canada, China, and Mexico.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Best Buy is a multinational retailer of consumer electronics, computing and mobile phone products, entertainment products, appliances, and related services. The company operates retail stores and call centers and conducts online retail operations under a variety of brand names such as Best Buy, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Pacific Sales, and The Phone House (Bestbuy.com, 4). The domestic segment consists of all operations within the United States, while the international segment includes all operations in Canada, Europe, Mexico, and China. The Best Buy 's success is contingent on the market 's demand for electronics. The company 's strategy is to provide good customer service combined with lower prices (news.cnet.com). Best Buy 's success is directly related to economic conditions, the cost of goods, and other things like fuel prices. The company 's strategy depends upon the ability to offer customers a broad selection of name-brand products; therefore, leading its success to depend upon satisfactory supplier relationships (Bestbuy.com, 8). Best Buy, as it is included in the retail segment, is a seasonal store. Their stronger quarter is the fourth quarter, which they can contribute to the holiday season for their success.

Best Buy Co., Inc. is one of the world’s leading companies that operates as a retailer of consumer electronics, home office products, entertainment software, appliances and related services in the United States, Canada, China, Europe and Mexico. It controls retail stores and websites under 11 brand names: Best Buy, Five Star Appliances, Future Shop, Geek Squad, Magnolia Audio Video, The Carphone Warehouse, Best Buy Mobile, and Audio visions, Napster, Pacific Sales and Speakeasy. Best Buy currently has about 165,000 employees worldwide. Best Buy is the largest retail store for electronics in the United States with almost 1800 stores as of July of last year. Best Buy has survived over the years despite the ever changing competitive retail market. They have managed to sustain profitability and have shown perseverance through the economic downfall. Best Buy has also emerged victorious over previous competitors such as Circuit City and Radio Shack. Although Best Buy has done a lot of things right in recent years to stay alive in this business, they also have some areas of growth that they need to resolve quickly or else there are some potential threats that could harm Best Buy.

High Quality Customer Service: By providing superior customer service, there will be positive future growth. This is done by focusing on customers and providing services and products they want. The sales initiatives are specifically designed to meet the needs of their customers. This is why they are ranked in the top 20 best performing companies and Home

This report analyzes the concerns that Best Buy will face, and addresses them from a behavioural and legal perspective. In order to maximize the benefits and limit the risk, our analysis indicates that Best Buy should wind down Future Shop operations and maintain it as an inactive company.

In order for a business to have a longevity and success, the customer should be its top priority. The customer is the best source of marketing as it pertains to getting the companies name out to the rest of the world. I t is more believable to buy a product that someone you know has purchased versus seeing an ad on TV. BestValue Computers has a grand opportunity to invest in not only more revenue but a larger consumer base. The fact that Mr. Wells pride himself and his company off of integrity and good service will continue to keep his business around for a long time. One way that the BestValue staff can make sure that the customer is satisfied each time they encounter a staff member can be by using customer survey cards. The customer can

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

People still find me weird, as now I try to get into the theatre after the ad and trailer finish. My mother thought my ears were in pain as I closed my ears while Deadpool trailer is playing in the theatre. I gets pissed when somebody tell me scenes that appeared in the trailer. And more of all I am highly disturbed by how everyone in the internet is competing each other to throw leaked photos or videos from a movie creating process.

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Dominite customer relations and sales for the long term can be improved not only by product services, technical assistance

The computing and mobile phone product category is its largest. Best Buy is focused on providing ease for the customers to shop, either online or in stores. I like having both options and over the past six months, my largest purchases fell into the computing and mobile phone product category. In addition, Best Buy offers technological support in the subsidiary of the Geek Squad. For example, my notebook came with a year of Geek Squad support and internet security protection. Moreover, I can talk to Geek Squad agents online or via the phone. They also provide onsite service either in store or at your home. Something not offered by its leading competitors Wal-Mart or Amazon. “The innovating firms must decide whether to produce the complement itself or to rely on others to do so” (Dedrick, Kraemer, & Linden, 2010). This is a unique customer value driver that consumers like I

Best Buy operates as one of the largest electronic consumer outlets in the United States. While Best Buy is internationally known for selling a large variety of electronics, it also sells home office products, appliances, and entertainment products. Best Buy chains are located predominantly in the United States, Canada, Europe, and China. Since Best Buy’s success is strongly dependable on the consumer, its main goal is to do whatever it can, within reason, in order to make its customers fully satisfied.

This paper explores Best Buy Corporation, INC., Employee Benefits program for their employees. I chose this company because I enjoy shopping at Best Buy stores as a consumer and I find that the employees always exemplify excellent customer service. From an outsider looking in I think the company must have an excellent working environment, great culture, diversity in the work place, and excellent benefits package. My experience as a consumer I find Best Buy employees are always friendly, smiling, willing to help, and very