Gen 480: Case Study Assignment Essay

applied for calculating the cost base (Div 114). The cost base of the premise (s110-25)

However, such a campaign did not motivate the audience into buying a product or getting them interested in enquiring about the company services. Therefore, focusing on corporate image could create passive interest, which might not translate into sales, resulting in lower returns on marketing dollars. They failed to target the consumer’s needs

The company has been functioning well in terms of generating profit and demand so far. However, there will be a 20% increase in demand for the next month of operations as predicted by management, and the production and supply management's problems may come as a problem they can no longer afford.

| Does not demonstrate understanding of ambiguous phrases; does not identify key ambiguity in the memo, includes laundry list of phrases without explanation.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission.

stems from two main factors, lack of awareness of the company’s products due to limited

Scenario: John is a 4 year-old boy who was admitted for chemotherapy following diagnosis of acute lymphoblastic leukemia (ALL).  He had a white blood cell count of 250,000.  Clinical presentation included loss of appetite, easily bruised, gum bleeding, and fatigue.  Physical examination revealed marked splenomegaly, pale skin color, temperature of 102°F, and upper abdomen tenderness along with nonspecific arthralgia.

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

One of the valued but demanding customer, who had considered Engstrom as a certified supplier, was requesting a large order but Engstrom was unable to deliver on time due to the low productivity problem. The plant manager along with his assistant were already dealing with the troubling numbers when this happened. While the task was a tough bone and not easy to tackle, and there were a lot of factors needed to be taken in to consideration. The leadership started to analyze and break down the main causations other than the overall economic trend that dragged the company into the turmoil, as it turned out, it was the low, frustrated employee morale and diminished work satisfaction.

-The improvement they want to implement is bigger than they can handle, this means that everyone will have to work to together to be able to do these improvements.

September, 2012. These kits sold at a rate of 4-5 minute for the first day, before

This leads me to the topic of staffing. Staffing within “The Group” is a becoming somewhat of a concern especially since several employees are expected to retire in the next year. There are rumors of a change in the company’s overall mission. Instead of working to maintain and repair the current equipment inventory, the company may shift to more of a support role for new companies that want to store and repair equipment themselves at “The Group”. The change in mission will result in a need for the completion of job analyses to help prevent employee from leaving the company due to the change

“We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution strategy, a good marketing strategy, and price the product properly.”

"We are working closely with affected employees to help them through this difficult transition. While job reductions are always difficult, we need to rebalance resources against our priorities in the current climate, and we will continue to evaluate our business to ensure that our investments are aligned to current and future revenue opportunities."