Essay on Gen Y

2858 Words Dec 22nd, 2012 12 Pages


How ca n Sarah and
Josh work together m ore effectively?

Gen Y in the
by Tamara J. Erickson

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This document is authorized for use only in MBA Global Management by Rob Anthony at Hult International Business
School - Boston from October 2012 to February 2013.

How I learned to love millennials (and stop worrying about what they were doing with their iPhones).


Gen Y in the Workforce


by Tamara J. Erickson

“RU BRD?”1
The text message from Ashok stood out in bold block letters on the small screen of Josh Lewis’s iPhone. Am I ever, Josh thought, stuffing
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Ashok Devi worked in Rising Entertainment’s TV division as a promotions associate. Jessica Sadler had started out in the film division but, for now at least, was working as an assistant in the company’s legal group—ostensibly to help out a team in transition but really to figure out if law school was in her future. The three had been at USC together, studying a broad mix of business, communications, and film, but they had become particularly good friends since joining the company around the same time, braving orientation together and now commiserating with one another about the flaws in their respective work groups—in which each was among the youngest on staff.
“Aw, what’s wrong, Josh?” Jessica said, noticing Josh’s serious expression as he shuffled over to the table. “Did your mom call HR again?”
Ashok, who was sitting next to Jessica, just grinned and shook his head.
Josh shot them both a look. “Whatever. I’ve been buried all week with ridiculous busywork. Sarah’s all amped about this distribution and marketing plan for the Triple-F series. But
I’m just not feeling it,” he vented.
“Have you tried explaining that to Sarah?”
Jessica asked.
Josh had. A few weeks earlier, during a small team meeting in which Sarah was outlining her marketing premise for Fire Force Five: Reig-

nition—the details of which centered primarily on TV ads and an aggressive print campaign—
Josh had casually joked about how 1990s the whole plan was.
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