Gender And The Media By Rosalind Gill

1596 WordsSep 29, 20157 Pages
Book Review of Gender and the Media by Rosalind Gill Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media. The first section of Gender and the Media addresses gender representations and the beginning of feminism. During the late 60’s and early 70’s, women’s rights movements were first introduced with the challenge of the media, prompting them monitor the way the media portrayed women. This portrayal starting in the late 1970’s has seen many transmissions since. Gil states: “I use the term feminism to signal a concern with enduring gender

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