Gender Dichotomies on MTV Essay

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn

The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the mass media on television. The unrealistic representations of women that the mass media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women’s views of their own gender identity. The mass media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop

Television networks are continually expanding their programming slates, and many in the past have switched to a year-round programming schedule that makes the phrase “summer return” basically absolute. On every channel, in every magazine, every darken theater, we see the way pop culture limits women’s role- girlfriends, victims, hookers, corpses, sex bombs, and “teases,” but why? Television, for most women, was the first place where they were able to visually see themselves represented. And for quite a while, they didn’t see much besides the loving wife, the dutiful daughter, gossiping girlfriends, fashion models, and the occasional maid, granny, or nanny. In Where the Girls Are: Growing Up

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

Ron Burgundy: "I'm a man who discovered the wheel, and built the Eiffel Tower out of metal and brawn. That's what kind of man I am. You're just a woman with a small brain. With a brain a 1/3 the size of us...It's science."

In today’s society, is the media mirroring our behavior, or are we mirroring the media’s portrayal of us? That question was posed in the documentary “The Merchants of Cool”, narrated by Douglas Rushkoff. This program examined the teenage culture and how the media is used to manipulate and portray our generation. With examples from Sprite, MTV, WB, and other massive media outlets, evidence is shown that our media-teenager relationship is tainted with sex, music, rebellion and a broad image of what it is to be “cool”. Most of the images portrayed of teenagers aren’t the best. With TV shows such as “MTV Spring Cruise”, teenagers are shown as sex-driven, reckless kids. TV corruption is just one of many examples of the blurred line between reality and perception in media and advertising.

Popular media submits many teens to sexual content and influences their views on subjects such as teenage pregnancy. The article Evaluating the Impact of MTV’s 16 and Pregnant on Teen Viewers’ Attitudes About Teen Pregnancy takes a closer look at the relationship between the viewers of the show and their attitudes towards teen pregnancy. Three major weaknesses found after the review of the study are listed as follows; The study has several confounding variables, the sample group is rather small and taken from a single state within the US, and lastly, it makes claims without having sufficient evidence from its own findings as well as other studies. However, the way the study was conducted is relatively very

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

Everywhere you turn, there are magazine covers, movies, reality TV shows that portray woman in a sexual light. When was the last time that we as a society sat down and realized the effect that this is having on young girls, teens and even grown women. The portrayal of women as sexual objects in these and many other types of media have greatly affected the mindset of society. What affects has this had you ask? There are there main effects that we will explore. First, is the effect it has on their self-image. Second, is the effect on how they portray themselves in their relationships. Third is the effect it has on their mental state.

Popular culture has an undeniable influence on how society perceives itself. When examining mass culture, one must keep in mind the equilibrium between how much we, as a society, affect the way popular culture is constructed and to what extent popular culture influences the way we view ourselves and shapes our ideologies. An aspect of popular culture that may serve to greatly exemplify this theory of society as both the affecter and the affected is the genre of magazines targeted at young women. Though these publications are targeted as the representation of our society’s adolescent females, they actually have a great influence over the ways in which teens view and construct

Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article “The sexualization of Girls is Harmful” by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of “prime-time television shows popular among children” remarking that “12% of sexual comments involved sexual objectification toward women” and “23% of sexual behaviors involved leering, ogling or catcalling at female characters”.(par 6) The feature provides www.aboutkidshealth.ca/ as an “online resource for information about areas of children’s health and family life”. (Par 1) This web site states “depression, low self-esteem and eating disorders” as consequences for media sexualizing women. (Par 2) The research defines “the objectification theory as a psychological theory explaining the

     For many years society has embraced the idea that the difference between men and women were biologically determined. Thou through traditions, media, and peers we act accordingly to how others view us. Each individual has pressure placed upon them based on their gender. Our sex is determined by genetics while our gender is programmed by social customs. Some theories interpret that a women is tender and a loving mother while on the other hand men are aggressive hunters and are the dominant one of the family. People who support this theory seems to believe that men and women are happier when fulfilling the roles nature determined for them. Women are to be nurturing and men are to be providers by

Television doesn’t just affect children, it also affects teenagers and young adults, but more so their self-identity and self-esteem than physical development. Television sends messages to these immature self-identities and shapes them according to popular cultures beliefs and values, modifying healthy and realistic self-identities to unrealistic standards of beauty and popularity. This effect is found more with females than with men; but men are more likely to have their standards modified through music videos than television (Ward 2002).

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity