Gender, Gender And Cultural Differences

Gender is a sociological idea, in which it is not based on biology. While there is some biological differences between the sexes, the “meaning” of being male or female is based on social norms. Like race, these “biological” differences provided a system of enabling inequality between the sexes. History offers many examples of the gender norms over time. Women, for centuries, are few as the homemakers and often viewed as intelligent. Despite living in the twentieth century with greater equality, one does not need to go far to see how society and media influence our perception of gender. Advertisements in various media persuade its audience to buying their products. However, the means of attracting and persuading the audience can have underlying messages. Even in entertainment for young girls these underlying messages are prevalent. One example is the popular film, The Little Mermaid, in which the main protagonist is a young female. The protagonist gave up her identity to satisfy her lover. Even traditional gender roles are at work; the film showed young girls that to be happy and successful one had to find a husband and must relinquished one’s identity (Wood 1994). The generalized perception of male and female are polar opposites. Males are viewed as masculine, strong, authoritative, powerful, and devoid of emotions. Females are viewed as beauty, fragile, nurturing, emotional and sole purpose is to please men. These ideas can lead to sexism, which can have negative effects on

Gender stereotyping evolved with the emergence of a consumerist culture. It was vital for companies to exploit pre-existing stereotypes in attempts to attract new and loyal customers to their products (Browne, 1998). Today, gender stereotypes are visible in every form of media: in Hollywood movies, magazines, television commercials and advertising campaigns. Gender stereotypes are often used as a marketing tool because these values have been instilled in our society for centuries and consequently, consumers view these depictions as truthful (Bessenoff & Del Priore, 2007).

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

In the world of toy marketing, choices are made with direction put in place for both genders (girl and boy). For example, as I walked down each toy aisle, I felt the gender conformity among the parents as they were with their children. With multiple aisles and two dominant colors (pink and purple) designated for girls, the message (in my perspective) marketed on the toy package yelled: “Your ambition is to be stylish, while a nurturing mother who partakes in domestic works!” In addition to the toy packages being in pink, the words (on the toy) were predominately frivolous and amusing. On the contrary, the boys’ aisle contained wide varieties of colors, although the color blue caught my eye the most. The boys’ toys entailed sports, building sets, as well as action figures. Conversely, the message in my perspective, marketed on the toy package screamed: “You have the power to do whatever you want; however, it is imperative that you build yourself physically, as well as train yourself in order to properly excel.” This type of act, referred to as the social role theory—“a gender difference that mainly results from the contrasting roles of females and males” (p.165),—gives a great cause of difference in gender regarding power, nurture, and

Gender is defined by the Oxford Dictionary as the state of being male or female. However after taking Psychology of Gender I would have to say I strongly disagree with this. I believe gender is a socio-cultural construct of female and male identity that shapes how individuals live and interpret the world around them. The older I get the more faults I find in my culture and the gender ideology behind it. Growing up Hispanic in the United States has made a huge impact in my life today, and while I believe it has benefitted me personally, research however seems to prove the opposite. Research today proves that even though these beliefs prove to be changing, the influence Hispanic culture has can negatively affect the way both men and women view their own gender roles and identity. Although research supports the idea of reinforcing negative stereotypes related to cultural gender roles. I also believe that these ideas are changing and will continue to evolve in the future.

According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to

Sex and gender play a big part in american society today and are often misconstrued. These two topics have become progressive as people are starting to express their gender and sexuality in ways other than what is and has been considered the norm. Many people believe that sexuality and gender are synonymous with one another. Gender is socially constructed while sex is biologically determined. In society’s past, Americans often strayed away from discussing controversial topics, but with the rise of different ways of addressing people, it is deemed more important to understand. Along with the blurred lines of gender and sex comes sexuality, who someone is attracted to sexually. When people stray from society’s heteronormative mindset, they are often faced with many more challenges than the average hetero man or woman. People often have the preconceived notion that if something does not concern them, then they should not be involved in it. A person who could be your neighbor, co worker, or even child, may have to deal with the troubles of people confusing their gender identity with their sex. While also facing challenges that deal with the sex of the person they choose to love. Learning the difference between gender and sexuality will open the eyes of many people and see how the two are different but relate to one another very much.

Gender roles influence every characteristic and aspect of our life, from how we feel about ourselves to the degree of our contribution in social life. From a ripe young age, children become exposed to this type of gender bias right away, which can negatively affect and shape their whole outlook on life. Consequently, as these young boys and girls mature both physically and emotionally and move on into adulthood, they are, in essence, shoved into a world that impacts their attitudes and behaviors towards gender roles and stereotypes. These specific attitudes and behaviors first cultivate in the private doors of their parent’s house. Afterwards, these same biases become reinforced by the child’s peers, school experience (education), television viewing, and, of course, advertisements in the realm of print and television media. From the looks of it, it is near impossible, for children to not become subject to some degree of gender bias at an early age. As a child grows and develops, the stereotypes follow them into the next phases of their lives (i.e. adolescence) and then on into adulthood. Not only are these gender stereotypes destroying girls, they are also killing boys. The components of this essay will attempt to illustrate how advertising in print and television helps to perpetuate gender stereotypes in our world. Along with that, one must ask the question of how much harm these negative biases in gender roles truly affects the minds of men, women, and young children.

Yet, girls and boys are each born with different strengths and weaknesses. Thus, they should develop only their natural given abilities. Grinberg constructs the argument that “[g]irls are natural caregivers… makes them more attracted to dolls. Boys are more likely than girls to prefer … learning toys because they are better at math and science” (Grinberg, par. 6). Therefore, boys should develop their cognitive aptitude, while girls should foster their domestic skills. But in today’s culture both genders need to develop both domestic and cognitive skills in order to be prepared for the future. Moreover, children need play toys that develop cognitive skills, so they can better understand what they are capable of accomplishing. In recent years, these toys have become increasing gender neutral allowing all children to have this opportunity. In Kraffer’s article “Sexism Begins in the Toy Aisle”, Kraffer observes that toys that are educational and develop thinking abilities are marketed in recent years to both genders in response to demand for gender neutral toys (par. 6 and 8). Since children are developing intellectual skills in their childhood, all children experience the benefits of playing with gender neutral toys. Marketers have taken notice of the demand of gender neutral toys and have since responded to those demands that will improve the lives of all children. Furthermore, in order to develop skills for the future, both girls and boys should play with all toys to develop all skills. Both girls and boys should know the proficiency of cooking, cleaning, and building which is discovered through playing toys. The same study on the Disney store website found that toys that were for marketed for both girls and boys were more likely to resemble typical “boy toys” in color and type (Auster and Mansbach, 385). Thus, this study revealed that

In the blog post Gender Bias in the Toy Aisles, the author discusses the issue of big-box stores’ gender gap in the toys they market to children, and the difficulty she encounters when trying to find toys for her sons that do not enforce gender bias. Her main point emphasizes the gender gap by pointing to the stylistic choices made by toy companies – girls’ toys are laden with pink and incite feelings of innocence, while boys’ toys are highly ruggedized, typically bearing camouflage or other male stereotypes such as flames. Finally, the author expresses her wish for the toy companies to stop enforcing gender biases to better equip children for their future. The author’s statement on the bias of toys is clearly well-supported.

She backs up that statement by providing the static fact that in 1975, “less than 2% of toys were explicitly marketed to either boys or girls.” She dives deeper into how gender stereotypes and ‘gender norms’ are prevalent in present day society by explaining how marketing plays an influence on society, especially the children. According to the BBC documentary The Men Who Made Us Spend, children now are being targeted as mini consumers and that the average British child sees 10,000 adverts a year! Kessel also claims that advertisements on children’s channels are the “most explicitly gendered thing you’ve ever seen’ and that in the advertisements involving girls, the girls are seen “in a whirl of pink and high-pitched voices” whereas the advertisements involving boys, the boys are seen “[in a whirl of] blue with a backdrop of angry guitar music.” By evaluating how marketing influences children to gender stereotype, she was able to strengthen her argument.

This essay discusses the representations of women in media and advertising, including the effects they have on individuals in society. Firstly, I will review the literature on stereotypical gender roles within media and advertising. This will include traditional roles such as the housewife, and modern roles such as the sex object. Secondly, I will critically evaluate and examine the effects of these roles on women, and even men, in today’s society. Effects include body dissatisfaction, thin idealisation and, in extreme cases, violence against women. Thirdly, I will aim to make conclusions on whether gender representations and roles within media have impacts on men and women in society.

Sweet argue that it affects a child’s creative process and mindsets towards gender. Lori Day, a psychologist, explains that girls and boys stop playing with each other during childhood, an that leaves a lasting impression that they are different when they are very similar (Hains par. 8). This debate about sex-specific toys shows the core issues about gender inequality in American society. These gender roles teach children what jobs and careers are appropriate for their gender. Boys learn that their jobs include hands-on work, while girls learn that child-care or nursing is for them. This reflects the number of women in occupations like mechanics and engineering. According to the Bureau of Labor Statistics, women make up 26.7 percent of the jobs in motor vehicles industry. This also affects how many men are nurses. According to Bureau Health Professions, men make up 9.1 percent of registered nurses. Gender stereotypes that are learned when kids are younger affect their future occupation. This article disrupts gender roles by explaining how sex-specific toys affect children’s individuality and view on themselves and

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following