Gender Inequality And Idealized Beauty Standards

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

The Beauty Myth’s central argument is the growing standards of physical beauty of women as they grow stronger. This standard has affected women in many ways, such as in the workplace, culture, and religion. The standard has taken over the work of social harassment. The beauty myth expands the belief an unbiased measurement of beauty exists and that women want to express it and men would want that women. The author, Naomi Wolf, states that the beauty myth is not about women themselves, it is about the power of men and their society. The myth supplies power to multibillion dollar cosmetics industries and it keeps women from rising too high in the workplace. Within this book, Wolf shows how the beauty myth functions and affects women in the workplace, media, sex, religion, culture, violence against women by men, and by women themselves in the configuration of cosmetic surgery and eating disorders.

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

Can you imagine what females could accomplish if they spent as much time volunteering to local charities as they did worrying about their physical appearance? So many dreams, goals, and aspirations are thrown away because of something as simple as low self-esteem. The film Miss Representation focuses on that exact social issue. Various people come together in this documentary to tackle the matter of gender stereotyping through the media. We will cover gender stereotypes, the role media plays in shaping them, and what can be done.

“The Beauty Myth” written by Naomi Wolf is an essay written to present how the advancements of women in social power lead to a societal backlash that lead to a woman’s value being equated to her appearance by both sexes. This devaluation of women has led to a harmful relationship with food and women subjecting themselves to mental and physical torture to be thin. Wolf describes in the 1920s was the first time that women became “preoccupied with dieting and thinness” after receiving the right to vote. In the 1950s, women’s curves were celebrated again because “their minds were occupied in domestic seclusion.” According to Wolf, when women were in male spheres, “that pleasure had to be overridden by an urgent social

Raina Kelley covers society's issues and cultural controversies for Newsweek and The Daily Beast.’s. In her article “Beauty Is Defined, and Not By You” aims to convince her readers that women success or not is not depends on beauty. “When I’m on m deathbed, I hope to be smiling in satisfaction about all I accomplished, not that I made it to 102 without any cellulite.” One of her goals is to remain all girls do not get influence by this society, just be brave and continue to reject that beauty is the only way to get ahead. Kelley used personal experiences, facts and examples, also counter argument to create a convincing argument.

The argument of The Beauty Myth is that as women have received more eminence, the standard of their personal appearance has also grown. Wolf’s position on the issue is that this type of social control is potentially just as restrictive as the traditional roles of women. The Beauty Myth discusses how society’s viewpoint of beauty is detrimental to women because it causes many emotional and psychological problems to women who strive to become “perfect”. This book is important due to the fact it raises awareness to the issues that many young women are currently facing.

Since the beginning of civilization there have been beauty standards, but as time has gone on, they have continually evolved and changed into what they currently are now. What was once beautiful two hundred years ago may only be average or desired by some, whereas in the past that may have been the most popular look or body type. However for decade’s women put beauty to the side and focused on the evolution of their rights and equality, but now since they have attained many of the same rights as their male counterparts the importance of gender equality seems to be changing. Currently many women are resorting back to issues of beauty and looks because of the societal norms that have come to be popular and important to the masses.

Through the media society puts out high standards and expectation on women to adhere to what they say is beautiful. Making women judge mental and self consciousness about themselves and even judging other woman in a split second. In the book Mrs. Breedlove speaks on the affect the movies had on her,”She was never able, after her education in the movies, to look at a face and not assign it with some category in the scale of absolute beauty, and the scale was one she absorbed in full from the silver screen” (122). This explains how the media can cause society to be judgmental among their peer and categorize them as either beautiful or ugly. Giving society room to isolate and antagonize the ugly and adore and idolize the beautiful.

What makes someone beautiful? This striking question has always had a complex answer rather than simple. Society makes their interpretation of beauty with many standards that qualify for the “most beautiful people” in the world. America's picture of the perfect lady is extremely thin however full figured. America’s picture of the perfect gentleman is also thin, yet very fit. It’s always one thing or the other, never one choice. The public has their own particular rendition of what beauty looks like, yet american beauty happens to have a stance amongst the most startling standards. These standards of beauty that women see each day impact their confidence and self-esteem negatively only to push them to discover ways to fit into these unrealistic beauty criterias. Beauty standards in America are ever-changing, but society has yet to absolutely accept the average, everyday woman.

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

We are constantly surrounded by images of the “perfect” woman. She is tall, thin and beautiful. She rarely looks older than 25, has a flawless body, and her hair and clothes are always perfect. She is not human. She is often shown in pieces – a stomach, a pair of legs, a beautifully made up eye or mouth. Our culture judges women, and women judge themselves, against this standard. It is forgotten that “beauty pornography”, as Wolf says, focuses on underweight models that are usually 15 to 20 years old. Flaws, wrinkles and other problems are airbrushed out of the picture.

With the media being a very popular way of communication and self expression in today’s culture, it influences the way of younger generations to be more involved in today’s technology, and to allow them to influence the world by the press of a button. But one of the topics that is very controversial is that in today’s society is the high expectations of what they think a girl has to look like, from girls not having stretch marks or scars, to magazines and photographers using photoshop to convince readers that the model looks like that. With all of these being factors that there is pressure is high for many girls around the world, this has to resolved.

Beauty standards have been socially constructed in diverse and various shapes in every society or culture in the world, and cause people to think they are not beautiful if they do not fit the common standard of beauty that has been set by the society. Most people are pressured into the standard by the social milieu. The people who are different from the socially pursued standard of beauty do not think the standard itself is absurd, but they rather tend to be insecure about their appearance. Once people see the beauty through individual’s perspective, not through the socially constructed standard, they would realize how much they have unconsciously forced each other to be fit in the beauty standard. This is something that I have also experienced. I was not a person who fit in the standard of beauty, and that made me shy and timid. However, once I saw myself through a different perspective of beauty, I could see it as a social problem that unconsciously forces one particular standard of beauty.