Gender Labeling And Gender Stereotypes

1551 Words Nov 17th, 2015 7 Pages
Beliefs about the typical attributes of males and females are Gender Stereotypes (Deaux & Kite, 1993). Gender labeling is frequently used in global broadcasting to boost characteristics of how a certain people; those in control of the broadcast- view gender roles and how they want society to view them also. Stereotyping is prevalent in popular television shows, music videos, the workforce and various other advertisement billboards in the U.S. It is difficult to oppose the stereotypical behavior that is displayed in the media that supposedly mirrors the actual behaviors of the different genders due to the overflowing, constant reminder of what each gender looks like and how each should act.
The article entitled, “Gendered Media: The Influence of Media on Views of Gender” is about the three themes that influence gender stereotyping. Given the themes, it is revealed that the U.S is a male subjugated culture and that the female is viewed as obscure. The underrepresentation of women is the primary distortion of reality says the author Julia Wood as she states the first of three themes. The second being that the stereotypes were made to depict socially endorsed views of how each role should be based on the cultural influence of the norm. Men are typically regarded as active, exploratory, authoritative, sexually aggressive and somewhat uncomplicated in social relationships.
The consistent cultural view of a woman is that of a sex object that is skinny, beautiful, passive,…
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