Gender Reflection

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

SportsCenter, ESPN’s flagship program, dedicated just 2 percent of its airtime to women’s sports in 2014, and just four percent when looking at media coverage as a whole (Kroh, 2015). According to the University of Minnesota’s Tucker Center for Research on Girls & Women in Sport, women’s athletics receive only 4 percent of all sports media coverage; other studies have put television time as low as 1 percent (Ottaway, 2016). This means that aspiring young female athletes were more likely to see a man participating in sports than see someone that looks like them on the screen. This negatively effects sports culture because children are known to emulate the things that they see on television. If young girls do not see other girls participating in sports then they are less likely to want to participate in sports. And if a girl does participate in a sport it is more probable that she will drop out of the sport than a boy

Sports have been a large part of society throughout history. They have brought out happiness, joy, hard work, determination, and teamwork in the individuals that have participated in them. However, there have been negatives involved with sports throughout history also, including gender roles, which are defined as the public image of being a particular gender that a person presents to others. These roles have been created by society and passed down from generation to generation, informing one another of false beliefs that say that one gender, usually males, are better than females. In sports, these often say that women have significantly lower performance levels, show less drive and that women see competition as unnecessary. In reviewing the initial beliefs and problems before Title IX, the role of Title IX, the problems still existing today, and the modern movement, it is seen that progress has been made, but also that there is also more to do.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Within sport, as throughout society, gender differences exist. The socially constructed phenomenon of gender dictates a dichotomous system whereby females are feminine and males are masculine. Focusing on females specifically, society determines the feminine traits and roles ascribed to this gender. Being domesticated, slender, passive and heterosexual are a part of the desirable appearance that society has formed surrounding femininity (Wolf, 1991). On the other side of the dichotomy is the masculine realm that sport plays into. Sport is fuelled by muscle, power and aggressiveness, which are behaviours and images associated to masculinity. Sport therefore, defies all existing female gender ideals. It would be assumed that females have no place within this institution due to the gender clash. However, female athletes do exist, and many are very successful. For this to work, sport has established and reinforced the social constructions of gender that exist in society. Female athletes are viewed as inferior and are pushed into gender appropriate sports. Furthermore, they are often labeled as masculine until they can prove otherwise, and so great attempts are made to reassert femininity. The stigma associated to being masculine or homosexual for female athletes is so great that many have become irrationally fearful of this label. The sexualisation of the female body and overt displays of heterosexuality are used in

Gender representation and in particular misrepresentation is a key issue within sport and media today as female coverage of sport is overlooked in all forms of mainstream media. This issue is what we, as a group of 3, had to tackle and present to our academic peers in a student led seminar session. The issue derives from the main theme of sport and media and their relationship but could also be said to have direct links to other themes such as sport and (in) equality. Gender representation comes under both media and equality in terms of broader topics because it is the concern of the media to help broadcast more female sport and raise awareness of the inequality which exists to the wide audience it has to target, this doesn’t happen enough currently. Research by Cooky et al. (2013) suggests that female sports coverage on ESPN sport takes up around 3% of coverage time which is a shocking disparity compared to men’s coverage on the same channel. It also found that 0 news stories on WNBA were published out of season across multiple news channels while the NBA had 72 stories. Studying this topic is particularly important to understand historically and culturally why this problem exists as well as to look at the negative ideologies which exist within sports media around the subject of gender representation.

It is also believed that female athletes become objectified in the media as an “attempt to limit female power, thereby reinforcing hegemonic masculinity” (Pederson,2002). Mass media and sports are one of the most commanding hegemonic social institutions and there is a strong link between athleticism and masculinity. It is due to this hegemonic masculinity that women, in many ways are considered inferior to men and treated as if they have no place of their own in sports, where only male power dominates.

Throughout many years there has been a great change of gender roles of men and women in our society, and especially in the world of sports. Over the last couple years female athletes have really strived to gaining equal representation and media coverage as much as the male athletes do. Female athletes are also starting to participate in more male dominated sports such as, MMA, hockey and even golf. These few sports have been perceived as “manly sports” which usually makes women feel that they shouldn't participate because they're not masculine enough. Even though there are many female athletes who feel discouraged to playing “manly sports” there are also plenty of female athletes who are trying to show younger generations that it's okay to participate and compete in sports that aren't necessarily “feminine sports”. The way that gender roles have been affecting sports for a long time are through behaviors, stereotypes and the perception of male and female athletes.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

December 11th,1995 was a much different time compared to today. After deciding to explore the New York Times sports archives I discovered that articles have drastically changed over twenty years. It was extremely surprising when comparing the number of articles written daily in 1995 in relation to how many are written on a daily basis today. Twenty-one stories were covered on December 11th twenty years ago compared to the astonishing 155 written on December 11th, 2014. Out of the twenty-one stories not one had any reference to females within any sport; all twenty-one of the articles were directed toward male professional sport. The majority of the articles were tailored towards Football, Basketball and Baseball, all mainstream sports. The

With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.

The goal of any good psychology class is to leave students with a better understanding of themselves and others. Psychology of gender is a special topic to most because it is a class based entirely on how we as living social creatures operate, elude ourselves to others, and it delves deep into the underling themes of why and how people naturally form and judge other’s identities. A judgement that is often harsh when people go out of the heteronormative scope of our western society that often leaves negative marks on how someone is able to operate freely within their gender (Purdie-Vaughns & Elbach 2008). One major take home point from a class such as this is that gender cannot be looked at on a sexual binary scale because gender is a lucid

This study reveals much about the attitudes that persist in society today regarding sport and gender. Early on, sport was created to serve men, evolving as a celebration of maleness, valuing strength, power, and competition. It idealized, promoted, and rewarded successful, elite athletes, established “the dream” as a professional career in sports, and viewed mass participation in sport as a tool to weed out the weak (Hill, 1993). In contrast, women’s sports originated to “address the expressed need for healthful exercise” (Huckaby, 1994). Unlike the competitive warrior mode

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on