Gender Roles, Hiv / Aids, Financial And Economic Status, Transactional Sex And Social Status Essay

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This literature review will explore other published literature on the topic of sugar daddies, female sexuality, gender roles, HIV/AIDS, financial/economic status, transactional sex and social status. The published literature will enable me to gain insight into the topic and to identify key issues that need to be discussed. This literature review demonstrates what has already been done in this study and identifies the gaps in the literature that needs to be explored.
The term ‘sugar daddies’ is not a new phenomenon; it has become popular after the apartheid era. After South Africa gained independence, and the economy bloomed, shopping malls were built just a few kilometres from informal settlements where people still lived in shacks (Anon1, n. d .). Sugar daddies are referred to as ‘Black Diamonds’; it’s a term to describe the members of the new black middle classes (Anon1, n. d.). Sugar daddies target informal settlements, where it’s easy to find willing young females to flirt with, who are easily impressed with their materialist outlook. According to Dr Mickey Chopra the head of Health Systems Research Unit at The South Africa’s Medical Research Council (MRC), a ‘sugar daddy’ is something of a misnomer in the South African context.
The phenomenon of the sugar daddy culture is growing in South Africa, following the discovery that 28% of South African schoolgirls are HIV-positive, whereas only 4% of the boys were identified with the infection (Smith, 2013). According to the

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