Gender Socialization Through Children's Toys

Gender roles are categories that characterize what it means to be feminine and masculine in society, on how people think about gender as they relate to one another (Adams et al., 2013). For example, women are expected to be accommodating and emotional, while men are usually expected to be self-confident and aggressive, this shows how men and women are to behave in society. However, these sayings were taught to individuals based on norms, or standards created by a society which is called Gender Socialization (p. 318). Growing up as a child, we were taught as girls to play with dollhouses, pretend kitchen sets, cleaning supplies and play dress up. Whereas boys are taught to play with cars, sports equipment’s, action figures, and weapons. However, if a boy was playing with dollhouses, or playing dress up, he would be considered gay, or not masculine and looked down upon by society, and families. The same goes for girls who play with boy toys, or dresses as a tomboy, this is what we are taught to play with at a young age. Our families tell us how to behave, our schools tell us what

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

Children learn as early as age two what it means to be a “boy” or a “girl” (Aina & Cameron). This is described as gender identity, a person’s sense of self as male or female. Gender stereotyping emerges hand in hand with the development of gender identity in Early Childhood (Halim). Gender roles are society’s expectations of the proper behavior, attitudes and activities of males and females. When babies are born they are either put in pink or blue, as they grow up they still maintain the same “gender” colors. As young children start to socialize, they are playing with either “girl” toys or “boy” toys. When they get older they

Gender role expectations are inescapable in our society as we naturally tend to sort humans into categories, the easiest one being gender. Upon first meeting a person, most people automatically classify the other’s gender. With this classification come the inevitable gender role expectations. Even for those who consciously try their hardest not to cloud their perceptions of others based on “traditional” gender role expectations, it is almost impossible not to subconsciously succumb to these expectations that are ingrained in our minds virtually since the day we are born. These expectations often influence how one interacts with another. This is especially important when taking into consideration the effects that gender socialization of children through gendered toys, media, and parental affects child development.

Sociologist Dalton Conley wrote his book, You May Ask Yourself, addressing how “gender is a social construction” that is so normal for society to think how a man or woman should act towards the public. Society often categorizes roles that females and males are suppose to play in, but not only are they categorized they are also being taught what their gender role is suppose to do. The beginning of gender socialization can start with a child who is not born yet by simply having the parents purchase items that are all pink if its expected to be a girl, but if its expected to be a boy then everything they purchase will be blue. Conley states that gender roles are “sets of behavioral norms assumed to accompany ones’ status as male or female” (Conley [2008] 2013:134). So even when a child is growing into their infant years, toys are made specifically for their gender. By examining how social construction places gender in categories it becomes apparent that males and females get differentiated a lot which emphasizes inequality between them.

In today’s society, there are many guidelines of how one should act and be. Gender socialization is the process where people take on notions of gender roles, gender ideas and gender behaviours. At an early age, boys and girls are told how to behave and act according to societal norms of gender behaviours and roles. The comparison of Jane Smiley’s article “You Can Never Have too Many” and John McMurty’s , “Kill ‘Em! Crush ‘Em! Eat ‘Em Raw!” provides an insight about how gender socialization is conditioned through toys and sports at an early age. Also teaching and reinforcing stereotypical gender roles through traits, appearances and occupation. (this is an incomplete sentence and it doesn’t flow

In today’s society, there is a belief that only girls can play with Barbie Dolls while boys can only play with Action Figures. Parents believe if they allowed their sons or daughters to play with feminine or boyish toys that are not meant for them their child would grow up either gay or lesbian. It’s not fair for parents to restrike their children from playing with toys because one toy is meant for girls while the other is meant for boys. Children have the right to play with whatever toy they want. Society and Parents should stop reflexing their opinions and beliefs on children toys. There is nothing wrong with girls playing with Action Figures and there is nothing wrong with boys playing with Barbie Dolls.

In our society, there are norms of what is considered to be feminine and what is to be considered masculine, but how are these norms constructed? Through the use of toys, books, and clothing, children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds.

Making toys that are for all genders is something that many stores and toy companies are still trying to adapt to. Many toy manufacturers are promoting gender-biased toys.Merchandisers still do not understand that it’s not just girls who want a female character as a toy. There should be more toy companies that should try to make toys that are not specific to one gender because not every girl wants a barbie for a toy and not every boy wants a car as a toy to play with. More toy manufacturers should not promote gender-biased toys and make toys for every gender because many kids have different interests. In the article “Asleep at the switch? “Force Awakens” heroine missing from toy line” explores the idea that the new movie of “Star

Gendered toys impact children and their ability to grow and express themselves. Gendered toys reinforce stereotypes and limit children. According to Monica Brasted (2010) “Advertising may also influence how children develop and identify for themselves, relative to their own sex and gender, and how they come to expect certain behaviors from men and women” (“Care Bears vs. Transformers”). Gender toys can affect how they form relationships because they have preconceived ideas of how each gender should act. If they don't fit into the certain category, they can have problems identifying themselves and relating to others.

Stroll through the toy aisle in any store. Adjust your eyes to the colors, patterns, and themes associated with the products available in the “girl” and “boy” departments. These stereotypical standards of pink and blue are as strictly contrasting as black and white. The problems presented in the restrictions and societal ideals of modern day womanhood are not limited to those born female. The channels of femininity are structured to both provide identity for those with breasts, wearing bows, and Barbie dolls, but also as a contrast to the qualities associated with the opposite gender. Clothes, hair lengths, toys and games are superficial signs of gender identity, but are often readily accepted by children absorbing the lay of the land as it presented to them. If a young boy identifies himself as being a girl, playing with Barbie’s instead of trucks and trains is complex and not accepted. The young boy feels a sense of excitement a thrill that he can

The toy stores should not separate the toys because all the stores will have to spend there time and put them into there place, why do all the work?

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

The toy industry is a booming retail market in the United States, 2016 alone made a whopping 20.36 billion dollars (“Annual U.S. Sales” n.p.). These toys range from action figures, arts and crafts, dolls, puzzles, and building sets. More often than not, toys are appealing to a child based on what he or she likes to do, but as a nation, a stereotype has been set in place regarding what toys a boy or girl should be playing with. People usually associated Barbie dolls and princesses with girls and superheroes and Legos with boys. Gender plays a huge role in this industry, it consistently markets toys to either boys or girls. In recent years, the toy industry has been emphasizing gender separation and influencing stereotypical norms but this seems

Children learn at a very early age what it means to be a boy or a girl in our society. As children grow and develop, the gender stereotypes they are exposed to at home are reinforced by many elements in their environment and are thus perpetuated throughout childhood followed by adolescence. One major societal issue uprising with the way children are raised in today’s society is the gender specific dressing for boys and girls. The history with gender specific dressing is a one sided masculine enforced point of view for centuries. As children move through childhood and into adolescence, they are exposed to many factors which influence their behaviors and attitudes regarding gender roles. It is difficult for a child in today’s society to grow to adulthood without experiencing some form of gender bias or stereotyping. The question lies whether the view of gender specific dressing shall change or stay the same. As society continues to evolve and grow so does the tolerance of new uprising views for the general purpose of equality and freedom to do as pleased. Children regularly learn to adopt gender roles which are not always fair to both sexes. These attitudes and behaviors are generally learned first in the home but then reinforced by their environment, school experience, and media viewing. Nonetheless, the strongest influence on gender role development seems to occur within the family setting. Culture, values, and beliefs are the parents early role for passing on, both overtly