Gender Stereotypes

There was a distinct division of the boys and girls toys by the representation of colors. The majority of the boy toys were mostly blue, green and red. This appeared to be resemble a more masculine side because the colors were of a “rugged” dark under tone. While

The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or

In many shops, there seems to be an obvious separation between boys and girls items, for example, the birthday cards, books, clothes, and toys. This is shown in a variety of ways the boy's items are mainly the color blue and the books have pictures of either action figures, superheroes or tools. Whereas the girl's items are mainly the color pink. The books show pictures of fairies, princess, and Bratz. The cards also have the theme of the color pink for girls and blue for boys. The girl's cards have a lot of sparkles and pretty pictures whereas the boy's cards are covered in camo kind of illustrations and also have action figures on the covers. The children's clothes are separated into sections where there are labels for the boy's clothes and labels for the girl's clothes. The girl's clothing is all pretty and pink, it is covered in sparkles. Whereas boys clothing has camo patterns, blue colors, and pictures of action figures.

When you walk into the toy section of any store, you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.

By looking through each aisle, I was able to determine what toys were presented for each age specific gender. The infant and toddler toys started off with not much difference and were gender neutral for the most part. They were even in the same aisle. The toys were generally plush animals, entertainment puzzles, and simple objects. As the ages moved up to pre-school there was more difference in what toys were for boys and what toys were for girls. The toys for boys were more vehicles while the girl toys were more play scenarios. This fit the description given in the textbook that, “by the time they are 12 to 18 months old, girls prefer…dolls, cooking sets, dress-up clothes, and soft toys, whereas boys choose vehicles, sports equipment, and tools (Etaugh & Bridges p 77).” Though the toys were varied, they still remained in the same aisle. The major separation of girl and boy toys began with the young school age kids. The girls’ section was focused on dress up, Barbies, and My Little Pony, whereas the boys’

1. I did my research on toys at Target. What I discovered was that mostly all gender-neutral toys have to do with educational toys and toys for children whose mindset does not see that’s a girl or boy toy. All the gender-neutral toys were colorful, but mostly used green, blue, yellow, and red colors, thus making targeting boys and girls. What I found in the masculine toy section was that mostly all the toys were blue, black, or dark colors. Lots of toys promoted violence like the Nerf guns and Power Ranger toys with their swords and killing the bad guys. They also promoted sports balls and cars only in the boy section when girls can play with these as well. What I found interesting is that they had Jake and the Neverland Pirates toys and

When you enter any store that has a children’s toy aisle, you automatically figure out which side is for boys and which side is for girls. On the girls’ side, you generally see lots of pink and purple, and glitter too. Blues and greens, as well as many other dark colors, fill the boy’s side of the aisle. The division of this aisle and the colors associated with male or female toys is known as the idea of gender-stereotyped toys.

The presence of huge alarming figures which includes star wars, Lego, Tonka, and power rangers will entice any child to the toy department in any store. All the toys on the shelves are assorted from the age of 9 months upward. The section for girls section in the store was model according to the boys section. All the aisles stuff is categorized in order for a child to quickly identify which trigger parents to make a purchase of the toys for their kids. The girls show different displays which comes in pink and yellow packaging and also an array of dolls, easy bake oven sets, clothing, hair, and nail and makeup accessories. There are also in the girls section a, Minnie Mouse, Large pictures of Dora the Explorer, and Loopy Hair which are accessible for children of all ages. There is no massive variety of toys on the shelves in my own generation the day I went to the store. I sense this reason was that our parents has taught us right from the begging never to rely on such, we were trained to make use of our inner sense rather relying on toys or other means of entertainment. We used our minds to critically, solve issues and to create fun activities. Reading during our own generation was

The average individual who has grown up in this society can agree that it is effortless to differentiate boy items from the girls. While analyzing the boys toys and clothing, the most common color associated with these materials is blue. The color blue is used to exhibit confidence and masculinity. In general, an abundance of darker colors are used to produce a feeling of strength. During my observation of these different toys, the most repetitive of them were super hero action figures, construction toys (such as Legos), and violent video games. All of these pass times have a different outcome on the development of a boys

Girls and boys have differences in toys and these sex differences are present from infancy upward. Girls show more interests in dolls whereas boys show more interests in vehicles. Boys tend to prefer more masculine toys such as vehicles, weapons, and action figures over more feminine toys like dolls, tea sets, and beauty type toys. Girls play more with feminine toys but do not have a preference for feminine over masculine

Should toys stores separate toys by gender? All toys should not be marketed as a boy or girl toy. In the article Are gender toys harming childhood development it says, “All toys are neutral genders. What is not is not neutral is the way toys are marketed.” When they say this it means that that all toys can be played with a boy or a girl but the way stores market the toys they usually say Boys or Girls. According to the passage called Are gender toys harming childhood it say,”If you take a truck and show a girl playing with the truck, that girl would most likely play with it and see it as a girl’s toy” This means that some toys are not only for boys but that if you someone other than yourself playing with a toy you would probably go with the

Care Bear is another preschool girl specific toy. These plush toys come in many colors, but the only ones on the shelf that day were pink & purple. The bears are advertised as cuddly, sweet and made for hugging, which can be targeted to any gender but were only be found in the girl section. I found single isle that had any that can cross over to either gender. First there are the Monster University plush toys, Art & Squishy. Both are purple and non suggestive to gender. The toys were advertised to be additions for the movie that came out in 2013. This movie was enjoyed by all ages, genders and races. According to Carol Mansbach Alter “Disney markets toys in a way that seems to rely on girl’s willingness to cross gender lines”. (The Gender Marketing

Specific stereotypical toys can force gender roles on children. This phenomenon has been going on for a while, for example, in Sears catalogs from the 1920’s to the 1940’s present toys such as, “The Little Women Homemaker,” and, “The Young Man of Industry.” Most big box stores today have separate ailes labeled, “Girl’s Toys,” or, “Boy’s Toys.” The aisle targeted for girls enclude vacuums, kitchens, and dolls that you can change and feed. The aisle for boys enclude, toy guns, trucks, cars, building blocks, and action figures.

When considering how any product is sold, the desires of the consumer are always considered first. The toy industry is no different. It is quite obvious that boy and girl toys are meant for one gender or the other. There are also different characteristics to the gender-stereotyped toys for each group. Toys that are meant for boys are usually more aggressive and have high activity and toys meant for girls are usually more sit-down and play toys.

How women are perceived by others, and how women perceive themselves, impacts their leadership roles in the work place. Stereotypes and gender biases are themes women have been dealing with for centuries. How women are perceived by social medial and television have been influencing how they are treated by men, and how they view themselves when it comes to taking a leadership role in their organization. According to Omega Institute (2012), “The rapidly shifting landscape of new media and technology, including reality television and celebrity culture, continue to reinforce gender stereotypes” (p. 1). This leads to men still growing up viewing women as home makers versus bread winner. With more women entering leadership roles in the work place they lack the respect from men due to how these men have grown up to know the typical role of a man and woman. Men tend to feel belittled due to the gender stereotypes seen on television, and this leads to women struggling to succeed as a leader with the lack of support from their male counterparts. Lack of confidence with women in the workplace is also influenced and effected by how women are perceived in social media and television. According to Steele (2005), “Exposure to stereotypic commercials persuade women to avoid leadership roles” (p. 276). As young women grow up seeing the typical gender stereotypes they lack ambitions to break the mold and